Rolex Datejust 31
Timeless and refined, the Rolex Datejust 31 strikes the perfect balance between classic Rolex elegance and contemporary edge, making it a must-have in any collection. Shop our selectively curated pre-owned Rolex Datejust 31 collection to find fantastic styles and designs at unbeatable prices.
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Key Features of the Rolex Datejust 31
The Rolex Datejust 31 is a refined mid-size luxury watch that blends versatile sizing with elevated styling and durability. Positioned between the petite Lady-Datejust and the larger Datejust models, the Datejust 31 offers a versatile appearance that appeals to a wider audience, particularly women who prefer both elegance and wrist presence.
Here are the key features contributing to this appeal:
- Oyster Case
The Datejust 31 is crafted from Oystersteel, solid 18ct gold or a combination of steel and gold (Rolesor). The case is robust and reliable, and provides guaranteed waterproofness up to 100m.
- Dial Variations
Rolex produces the Datejust 31 dial in a variety of colours and finishes, including classic sunray and precious mother-of-pearl variants, with hour markers ranging from Roman numerals to baton and diamond-set indexes.
- Signature Bezel
The watches are available with either a domed or a fluted bezel. However, there are also shimmering diamond-set versions, further adding to the model’s luxury aesthetic.
- Bracelets
The Rolex Datejust 31 is offered on the sportier three-piece link Oyster or the dressier Jubilee bracelet, both utilising highly secure, hidden or comfort-extended clasp mechanisms for everyday wear.
- In-house Movement
The modern Rolex Datejust 31 is powered by the in-house self-winding Calibre 2236 movement. It features the patented Syloxi silicon hairspring for improved magnetic resistance and a -2/+2 precision rating, boasting approximately 55 hours of power reserve. However, the previous-generation Datejust 31 models utilised the Calibre 2135, which was primarily designed for smaller watch cases.
Popular Rolex Datejust 31 References
The Rolex Datejust 31 is a symbol of sophistication and versatility, renowned for its balanced midsize proportions and everyday durability. The top modern Datejust 31 references most favoured by collectors and enthusiasts include:
Datejust 31 Ref. 278273
Delivering incredible warmth and luxury, the Datejust 278273 is the quintessential two-tone model in Oystersteel and 18ct yellow gold. The dial options include classic white, silver, and champagne, as well as beautiful mother-of-pearl, with either baton or Roman hour markers, offering versatility for various looks. Apart from the elegance, this reference is equipped with the Rolex Calibre 2236, offering substantial technical prowess. All these characteristics make the Datejust 278273 ideal for formal and casual settings.
Datejust 31 Ref. 278274
The Datejust 278274 is a sophisticated white Rolesor model, blending stainless steel with 18ct white gold. The signature fluted bezel enhances the timeless look, and the model can be paired with either the Oyster or Jubilee bracelet for versatile styling. Available with various dial options, such as mint green, dark grey and white, all featuring Roman or baton hour markers, this 31mm model ensures both style and high legibility. Powered by the Calibre 2236, the Datejust 278274 offers excellent timekeeping precision alongside its classic aesthetic, making it a must-have in any discerning collection.
Datejust 31 Ref. 278278
Crafted entirely in 18ct yellow gold, the Datejust 31 ref. 278278 is an opulent model, featuring a fluted bezel and dial options in white or champagne, with diamond markers for an added touch of extravagance. Unlike other references, it is available on Oyster, Jubilee, and the prestigious semi-circular President bracelet. Equipped with the Calibre 2236, which ensures reliability and accuracy at all times, the Rolex 278278 is perfect for those who want a statement timepiece that combines Rolex’s technical mastery with undeniable visual appeal.
Why Should You Choose a Rolex Datejust 31?
As the perfect ‘mid-size’ luxury watch, the Rolex Datejust 31 is ideal for those seeking refined luxury without compromising on performance. This versatile timepiece is considered one of the most popular models for women, as it doesn’t overpower the wrist while striking the ideal balance.
Here’s why the Datejust 31 is a standout choice:
- Versatility for every occasion
Whether attending a meeting, celebrating a special occasion or travelling, the Datejust 31 complements every setting. It pairs effortlessly with casual weekend outfits, business attire, formal occasions, and evening wear.
- Ideal Proportions
Due to its comfortable 31mm sizing, the Rolex Datejust 31 is favoured as an unisex watch. It is extremely flattering on both small and mid-sized wrists.
- Iconic Rolex Design
With its instantly recognisable fluted bezel, signature Cyclops lens, classic Oyster case, and Oyster or Jubilee bracelet, the Datejust 31 embodies all the qualities of a classic Datejust.
- Exceptional Craftsmanship
The watches are made from premium materials such as steel, gold, and their combination. Each timepiece is meticulously crafted to Rolex’s stringent standards, resulting in outstanding finishing, precision, and durability.
- Technical Excellence
The modern Datejust 31 models are equipped with the Calibre 2236 automatic movement, providing 55 hours of power reserve, 100m water resistance and a superb precision of -2/+2 seconds per day, making them ideal for everyday use. Additionally, the previous-generation Rolex Datejust 31 was powered by the Calibre 2135, with an approximately 42-hour power reserve and a precision of - 4 to +6 seconds/day.
- Strong Investment Potential
Like all other Rolex models, the Datejust 31 also retains its value well on the secondary market. The enduring popularity of the collection, paired with the model’s global demand, makes it a remarkable financial asset. However, the actual resale value depends upon the dial variant, market dynamics, condition, age, material and completeness of the set.




















































