Rolex Datejust 31

Timeless and refined, the Rolex Datejust 31 strikes the perfect balance between classic Rolex elegance and contemporary edge, making it a must-have in any collection. Shop our selectively curated pre-owned Rolex Datejust 31 collection to find fantastic styles and designs at unbeatable prices. 

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    Rolex Lady Datejust 31 Gold MOP Diamond 278275
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    Rolex Datejust 278275

    31mm | Mother Of Pearl | Rose Gold | Box | Papers

    £35,850

    UNWORN

    2026

    Rolex Lady Datejust Steel   Gold Champagne 178343
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    Rolex Lady Datejust 178343

    31mm | Champagne | Steel & Gold | Box

    £9,500

    Excellent

    2013

    Rolex Lady Datejust 31mm Steel   Gold White Roman 178273
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    Rolex Lady Datejust 178273

    31mm | White | Steel & Gold | Box

    £7,000

    Excellent

    unknown

    Rolex Datejust 31mm Mint Green Dial LB710 a
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    Rolex Datejust 278274

    31mm | Mint Green | Stainless Steel | Box | Papers

    £10,450

    UNWORN

    2025

    Rolex Datejust Green Dial 278274
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    Rolex Datejust 278274

    31mm | Mint Green | Steel & Gold | Box | Papers

    £9,750

    Excellent

    2022

    Rolex Datejust 31 Chocolate Diamond 178271
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    Rolex Datejust 178271

    31mm | Chocolate | Steel & Gold | Box | Papers

    £11,500

    Excellent

    2015

    Rolex Lady Datejust 31mm Silver Diamond 178274
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    Rolex Lady Datejust 178274

    31mm | Silver | Steel & Gold | Box | Papers

    £8,500

    Excellent

    2015

    Rolex Datejust 31mm Azzurro Blue Floral Update LB564 aaa
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    SALE

    Rolex Datejust 278274

    31mm | Blue | Steel & Gold | Box | Papers

    £10,000 £11,500

    Excellent

    2023

    Rolex Lady Datejust 31 Bi Metal Blue Diamond Dial 68273
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    Rolex Lady Datejust 68273

    31mm | Blue | Steel & Gold | Box

    £5,000

    Very Good

    1984

    Rolex Lady Datejust 31 Stainless Steel Slate Floral Motif 178240
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    Rolex Lady Datejust 178240

    31mm | Slate | Stainless Steel | Box | Papers

    Sold out

    Unworn

    2016

    Rolex Datejust 31 Mint Green Dial LB714 a
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    Rolex Datejust 278274

    31mm | Green | Stainless Steel | Box | Papers

    Sold out

    UNWORN

    2025

    Rolex Datejust Blue Roman Dial Update2 51628 a4
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    Rolex Datejust 278240

    31mm | Blue | Stainless Steel | Box | Papers

    Sold out

    Very Good

    2024

    Rolex Datejust 31mm Bi Metal Slate Dial 52193 a
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    Rolex Datejust 278341RBR

    31mm | Slate | Steel & Gold | Box | Papers

    Sold out

    Excellent

    2025

    Rolex Datejust 31 Yellow Gold Diamond 278278
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    Rolex Datejust 278278

    31mm | Champagne | Yellow Gold | Box | Papers

    Sold out

    Excellent

    2020

    Rolex Datejust 31 Yellow Gold MOP Diamond LB691 a
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    Rolex Lady Datejust 68278

    31mm | Mother Of Pearl | Yellow Gold | Box

    Sold out

    Excellent

    1995

    Rolex Lady Datejust 31mm Bi Metal Chocolate 51773 a
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    Rolex Lady Datejust 178341

    31mm | Chocolate | Steel & Gold | Box

    Sold out

    Excellent

    unknown

    Rolex Lady Datejust 31 Silver 51431 a
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    Rolex Lady Datejust 178274

    31mm | Silver | Stainless Steel | Box | Papers

    Sold out

    Excellent

    2008

    Key Features of the Rolex Datejust 31

    The Rolex Datejust 31 is a refined mid-size luxury watch that blends versatile sizing with elevated styling and durability. Positioned between the petite Lady-Datejust and the larger Datejust models, the Datejust 31 offers a versatile appearance that appeals to a wider audience, particularly women who prefer both elegance and wrist presence.

    Here are the key features contributing to this appeal:

    • Oyster Case

    The Datejust 31 is crafted from Oystersteel, solid 18ct gold or a combination of steel and gold (Rolesor). The case is robust and reliable, and provides guaranteed waterproofness up to 100m.

    • Dial Variations

    Rolex produces the Datejust 31 dial in a variety of colours and finishes, including classic sunray and precious mother-of-pearl variants, with hour markers ranging from Roman numerals to baton and diamond-set indexes.

    • Signature Bezel

    The watches are available with either a domed or a fluted bezel. However, there are also shimmering diamond-set versions, further adding to the model’s luxury aesthetic.

    • Bracelets

    The Rolex Datejust 31 is offered on the sportier three-piece link Oyster or the dressier Jubilee bracelet, both utilising highly secure, hidden or comfort-extended clasp mechanisms for everyday wear.

    • In-house Movement

    The modern Rolex Datejust 31 is powered by the in-house self-winding Calibre 2236 movement. It features the patented Syloxi silicon hairspring for improved magnetic resistance and a -2/+2 precision rating, boasting approximately 55 hours of power reserve. However, the previous-generation Datejust 31 models utilised the Calibre 2135, which was primarily designed for smaller watch cases.

    Popular Rolex Datejust 31 References

    The Rolex Datejust 31 is a symbol of sophistication and versatility, renowned for its balanced midsize proportions and everyday durability. The top modern Datejust 31 references most favoured by collectors and enthusiasts include:

    Datejust 31 Ref. 278273

    Delivering incredible warmth and luxury, the Datejust 278273 is the quintessential two-tone model in Oystersteel and 18ct yellow gold. The dial options include classic white, silver, and champagne, as well as beautiful mother-of-pearl, with either baton or Roman hour markers, offering versatility for various looks. Apart from the elegance, this reference is equipped with the Rolex Calibre 2236, offering substantial technical prowess. All these characteristics make the Datejust 278273 ideal for formal and casual settings.

    Datejust 31 Ref. 278274

    The Datejust 278274 is a sophisticated white Rolesor model, blending stainless steel with 18ct white gold. The signature fluted bezel enhances the timeless look, and the model can be paired with either the Oyster or Jubilee bracelet for versatile styling. Available with various dial options, such as mint green, dark grey and white, all featuring Roman or baton hour markers, this 31mm model ensures both style and high legibility. Powered by the Calibre 2236, the Datejust 278274 offers excellent timekeeping precision alongside its classic aesthetic, making it a must-have in any discerning collection.

    Datejust 31 Ref. 278278

    Crafted entirely in 18ct yellow gold, the Datejust 31 ref. 278278 is an opulent model, featuring a fluted bezel and dial options in white or champagne, with diamond markers for an added touch of extravagance. Unlike other references, it is available on Oyster, Jubilee, and the prestigious semi-circular President bracelet. Equipped with the Calibre 2236, which ensures reliability and accuracy at all times, the Rolex 278278 is perfect for those who want a statement timepiece that combines Rolex’s technical mastery with undeniable visual appeal.

    Why Should You Choose a Rolex Datejust 31?

    As the perfect ‘mid-size’ luxury watch, the Rolex Datejust 31 is ideal for those seeking refined luxury without compromising on performance. This versatile timepiece is considered one of the most popular models for women, as it doesn’t overpower the wrist while striking the ideal balance.

    Here’s why the Datejust 31 is a standout choice:

    • Versatility for every occasion

    Whether attending a meeting, celebrating a special occasion or travelling, the Datejust 31 complements every setting. It pairs effortlessly with casual weekend outfits, business attire, formal occasions, and evening wear.

    • Ideal Proportions

    Due to its comfortable 31mm sizing, the Rolex Datejust 31 is favoured as an unisex watch. It is extremely flattering on both small and mid-sized wrists.

    • Iconic Rolex Design

    With its instantly recognisable fluted bezel, signature Cyclops lens, classic Oyster case, and Oyster or Jubilee bracelet, the Datejust 31 embodies all the qualities of a classic Datejust.  

    • Exceptional Craftsmanship

    The watches are made from premium materials such as steel, gold, and their combination. Each timepiece is meticulously crafted to Rolex’s stringent standards, resulting in outstanding finishing, precision, and durability.

    • Technical Excellence

    The modern Datejust 31 models are equipped with the Calibre 2236 automatic movement, providing 55 hours of power reserve, 100m water resistance and a superb precision of -2/+2 seconds per day, making them ideal for everyday use. Additionally, the previous-generation Rolex Datejust 31 was powered by the Calibre 2135, with an approximately 42-hour power reserve and a precision of - 4 to +6 seconds/day.

    • Strong Investment Potential

    Like all other Rolex models, the Datejust 31 also retains its value well on the secondary market. The enduring popularity of the collection, paired with the model’s global demand, makes it a remarkable financial asset. However, the actual resale value depends upon the dial variant, market dynamics, condition, age, material and completeness of the set.