Rolex released one of its greatest timepieces in 1956, the Oyster Perpetual Day-Date, to form a bridge between the past and the future. The Day-Date is one of the brand’s most prestigious and easily recognisable watches displaying the day of the week in full on the watch face. Mostly seen on the wrists of famous Presidents, the majestic model represents the epitome of Rolex’s values and versatility and hence is also known as the ‘President’ Rolex. The famed Day-Date is undeniably beautiful and counts itself as an investment piece. If you’re on the lookout to buy one of these wearable pieces of art, you have come to the right place.
At The Luxury Hut, we host a massive collection of Rolex Day-Date models that will nestle wonderfully against both men’s and women’s wrists. We are a premier source of luxury watches in London and offer the best selection of Day-Date models, including pre-owned, vintage, and rare pieces to provide you with what you’re looking for. You can buy it online with 100% security, and we will get it shipped in no time, or book an appointment to visit us at our Hatton Garden office. We will be happy to advise you and give you information about the various Day-Date watches to help you pick the best!
The Day-Date achieved its celebratory status for all the right reasons since its release in 1956. It was the world’s first to indicate the day of the week spelt in full, and you can read it in various languages. Rolex was always ahead of its time, and the Day-Date was unprecedented. The timepiece offered a solution to those seeking a personal calendar along with timekeeping.
Itis a self-winding and waterproof chronograph with a date and day display. Both change instantaneously at midnight, making it the King of versatility. The Day-Date is the watch of prestige, available in gold or platinum, and is worn quite literally by the presidents.
We house a vast inventory of pre-owned Rolex Day-Date watches, including vintage and special editions. It is always worth buying one of these models, and we aim to offer you the best ones at a more affordable price. Here at The Luxury Hut, no matter what your favourite Day-Date model is, we’re sure to have something that meets your preference. If you do not find your pick, reach out to us, and we can attempt to source it for you.
If you’ve already found your dream Day-Date model, you can buy it in a few taps. We offer 0%APR finance over 6 months so that you can adjust the payment period as per your convenience.
Rolex created ripples in the watch industry in 1956 with the release of the legendary Day-Date. It was a watch much ahead of its curve and gathered a thrilling response from the industry critics. The watch symbolised Rolex’s pinnacle of watchmaking prowess with a specially crafted President bracelet and displaying the day and date on the dial. You could see the day of the week written in full at 12 o’clock, and read it in 26 languages. This unique design quickly cemented its position as the best!
Since its creation, the Day-Date had a hallmark identity, for it was the only watch with a semi-circular window at 12 o’clock displaying the day of the week spelt in full. The watch flawlessly represented the brand’s balance between technical excellence and elegance. Both the day and date changed simultaneously at midnight.
This fine balance in the mechanism was way accurate by the standards of the mid-60s, but Rolex being the quintessential perfectionist, excelled at it.
The Day-Date watches exude success and power, naturally making them the watch of choice for many notable presidents like President Johnson, Kenedy, EisenHower and others. This is why it is famous as the ‘Presidents’ watch. Rolex makes the Day-Date models only in gold or platinum, and another significant attribute is the semicircular, three-piece link ‘President’ bracelet created especially for it. This was the origin of the moniker ‘President’.
However, not all Day-Date watches come fitted with a president bracelet. For example, Ref. 118205 has a flat-link Oyster bracelet. Furthermore, some Day-Date models come with leather straps.
Rolex dropped the first Day-Date watch in 1956 with references 6511 (fluted bezel) and 6510 (domed bezel). The watches had a 36mm Oyster case, the iconic President Bracelet, self-winding perpetual movement, and the day displayed in full at the 12 o’clock position. The references were only available in 18ct gold (yellow, white & rose) and platinum.
Rolex created the references for a short period of one year and was already in the market with the successor Ref. 6611 in 1957. Today, you can avail yourself of the Day-Date models in a broader selection of metal, dial, bracelet, bezel, and movement options.
The features of the Rolex Day-Date have evolved with time. Here are the key components that you’ll find in a typical Day-Date:
Material: Gold (yellow, white, everose) & Platinum
Size: 36mm, 39mm, 40mm, and 41mm
Dial: White, with/ without diamonds, champagne, rainbow, wood, green, Stella (blue, green, orange, etc.), deep blue, yellow, etc.
Bezel: Smooth, fluted, gem-set & textured
Bracelet: President (mostly), leather strap, Oyster bracelet
1956: Introduction of Rolex’s flagship Day-Date watches featuring the day of the week above the date aperture at 12 o’clock.
1959: Rolex starts experimenting with different metals, dials, bezels and bracelet options for the Day-Date.
1966: President Lyndon Johnson wore the Day-Date, which presented it the moniker “Presidents’ watch”.
1969: Inclusion of the crown clasp into the president bracelet.
1972: Introduction of the hacking seconds feature to the Rolex Day-Date for users to stop the second hand when setting the time, resulting in enhanced accuracy.
1977: Rolex reacts to the Quartz crisis with their Oysterquartz movement seen under the Day-Date & Datejust collections.
1978: Rolex releases the 180xx series and adds the Single Quick-Set date function, allowing the wearer to set the date of the month independently. Additionally, Rolex replaced the acrylic crystal with the scratch-resistant sapphire crystal.
1984: For the first time, Rolex refers to the Day-Date as the ‘President’ after an ad campaign with the Rolex President Day-Date chronometer.
1988: Introduction of the Double Quick-Set feature allowing the wearer to set both the date & day separately.
2000: Rolex launched the reference 118xxx with improvements in the bracelet and clasp.
2008: Rolex released a 41mm version with the Day-Date II, which is bulkier than the 36mm.
2015: Launch of the Day-Date 40 with a 40mm case, Roman numeral hour markers and updated Calibre 3255.
2019: Rolex updates the 36mm Day-Date with the Calibre 3255, which boasts a power reserve of 70 hours.
Since its debut, the Rolex Day-Date has undergone various changes and updates to cater to the evolving demand. It is available in different variations, portraying unrivalled beauty and craftsmanship. However, if you’re looking for the most desirable ones, here’s the list.
Ref. 128238 – This is a gorgeous-looking 18ct yellow gold Day-Date with a vibrant green ombre dial, yellow gold fluted bezel and a president bracelet.
Ref. 128349 – A beauty in white, the Ref. 128349 looks incredibly stunning in a 36mm 18ct white gold case, diamond bezel and diamond-set president bracelet. The main highlight is the dial with 10 baguette-cut, rainbow-coloured sapphires.
Ref. 228238 – A classic Day-Date timepiece in 18ct yellow gold with a plain white dial and Roman numerals, fluted bezel and the hallmark President Bracelet.
Ref. 228206 – An exceptional-looking Day-Date in platinum with a contemporary 40mm platinum case, an icy blue dial with Roman numeral hour markers, a smooth bezel, and Rolex’s iconic President bracelet in platinum.
Ref. 18038 – A sophisticated Day-Date watch with a 36mm 18ct yellow gold case, 18ct yellow gold fluted bezel, a champagne dial with index hour markers, black chapter ring, and 18ct yellow gold President Bracelet.
If you’re looking for the finest quality pre-owned Rolex timepieces, including the best Day-Date models, you can always come to The Luxury Hut.
Our online shop presents a wide array of certified unworn, vintage and rare Day-Date models that will definitely pique your interest.
We are always reviving our stock with the most desirable pieces to help you find the perfect timepiece to add to your collection.
If you want to buy a Day-Date, but wondering which one will suit you the best, feel free to book an appointment at our Hatton Garden store to try out the Day-Date watches before making a final decision. It is all about your convenience and comfort. However, if you’re buying it online, rest assured that you’re in safe hands. We ensure complete transparency and straightforwardness in the watch-buying process.
Along with a Certificate of Authenticity, you’ll get a 12-month Comprehensive Guarantee and a 14-day Easy Return Policy with each watch.
If you purchase online, we will securely ship your watch via FedEx for worldwide delivery and via RoyalMail for next-day UK delivery.
No hassle and free of cost!
Buying any pre-owned luxury watch requires critical thinking as you’re unsure about the quality and the price you pay for it.
Here at The Luxury Hut, we aim to offer the top Rolex models at the best price. Whether it is Day-Date or Datejust, the watches are in excellent condition and are available at the best price.
If you need us to buy your Day-Date, we will offer the best price for it. If you want to buy a Rolex timepiece, you will get it at the best affordable price. If you want to trade your timepiece, we are here to part exchange your watch against any watch from our collection. We can even appraise your Day-Date for you. The professional team at The Luxury Hut has you covered at every step.
Our experience of over 40 years gives us the confidence to offer you the best watch-related assistance and service from start to finish. You can buy, sell or part-exchange any luxury timepiece with us, and we’ll be delighted to assist you.