December 21st, 2023

Top Rolex Investments For 2024

As another year wraps up, horology enthusiasts ponder the same age-old question: ‘What does Rolex have in store for 2024?’ Well, being one of the most famous watch brands in the world has its perks.

Rolex has long been seen not just as luxury pieces but also as tangible assets that retain and even appreciate in value over time. While many anticipate the latest offerings from this iconic brand, enthusiasts and investors are keen on exploring the Rolex watches that will bring in some serious money.

What Makes Rolex A Good Investment For 2024?

People often ask why we admire Rolex watches so much. We ask, why not! Despite inflation, rarity, low supply and high demand, Rolex remains a strong performer. They create superior watches with premium materials that make them highly desirable anywhere in the world, guaranteeing profitability. The Swiss-based ‘King of Watches’ brand embraces a status and power that few can bring to the table.

From a collector’s or investor’s standpoint, Rolex is typically classified as a ‘potential investment’ as it yields a modest return over the years of ownership.  

Over the past 18 months, we’ve seen some serious increases in Rolex prices, so it’s well expected that the Maison will continue with the trend in the following year. According to the reports, Rolex is expected to increase its retail prices by approximately 4%, meaning the secondhand Rolex market will continue to grow as it gets really hard to get your hands on a new Rolex.

Also Read: Is a Rolex Watch a Good Investment?

Investors are suggested to buy pre-owned Rolex or vintage or discontinued used Rolex watches from reputed stores to make the most of their investment.

Rolex Watches

Things to Consider When Buying Rolex Models for Investment 

While all Rolex watches are valuable and can hold their value, not all possess the combination of traits that allow them to appreciate in value. Two main categories of Rolex watches have shown tremendous value increase over the past couple of years.

Sport/Professional Rolex watches

The professional or sport Rolex pieces receive the most attention from serious collectors. These pieces are robust, purpose-built and are designed to withstand rigorous use. In most cases, the public demand for Rolex sports watches far exceeds the availability, making them highly desirable and hard to find in the market. We have seen waitlists reaching up to several years for the watches.

Buy used Rolex watches from authorised dealers in the pre-owned market to save time and money. The Luxury Hut has put some stunning secondhand Rolex watches for sale where you can shop pre-owned sport/professional Rolex watches at an accessible price.

Vintage Models

The vintage Rolex market has recently shown a record-breaking valuation. While Rolex watches that are still in production, have a set limit for how much their values will increase, a vintage Rolex that has been discontinued will drive a higher value. Moreover, since not many vintage Rolex pieces are circulating in the market today, the existing ones fetch a higher amount.

Also Read: Is A Vintage Rolex A Good Investment?

Which Rolex Models Are Best For Investment In 2024?

1. Submariner

The Submariner is one of Rolex’s most iconic and timeless designs that remain a favourite among buyers and collectors for its unrivalled elegance and functionality. Initially designed for divers, the Submariner has extended its popularity to various spheres of life. This stainless steel model has consistently been one of Rolex’s top-selling pieces that fit well with a wet suit and a business suit. The model’s enduring aesthetic appeal makes it relevant and desirable across different generations, contributing to its investment potential.

Rolex Submariner

The Submariner Date ‘Hulk’ Ref. 116610LV with a green dial and bezel is not readily available, increasing its demand among enthusiasts. We anticipate the Hulk’s value to increase over time.

2. Daytona

Another classy offering by Rolex, whose sleek design and superior accuracy make it an excellent choice for those looking to invest in a timeless piece, is the Rolex Daytona. This chronograph watch with a tachymeter scale on the bezel was designed specifically for race car drivers, allowing them to measure speed over distance. The consistent demand for this model and limited availability positively impact its investment potential. Explore the pre-owned market to get hold of a significant Daytona model.

Rolex Daytona

The Rolex Daytona Ref. 116509 in 18ct white gold is highly sought-after for its luxury and precision. The watch looks exceptionally appealing with its sleek case design, matching Oyster bracelet and blue dial.

3. GMT-Master II

The GMT-Master II has proven to be a compelling investment choice for several reasons, combining historical significance, limited availability and classy design. Originally crafted for professional pilots and explorers, the Rolex GMT-Master II enjoys a broader appeal for its practical dual-time functionality. Over the years, this model has seen consistent appreciation for its various colourful bezel combinations, for example, the ‘Pepsi’ with red & blue bezel. Look no further if you’re searching for a stylish and versatile timepiece that seamlessly transitions between time zones.

Rolex GMT-Master II

The Rolex GMT-Master II ‘Sprite’ Ref. 126720VTNR is an incredibly popular and hard-to-find model. It’s striking green & black ‘Sprite’ bezel and the crown at 9 o’clock make it instantly recognisable.

4. Yacht-Master

Rolex created the Yacht-Master as a professional regatta timer with luxury flair. The rotating bezel, resembling a ship’s wheel, and the overall maritime aesthetics contribute to the model’s unique charm. Additionally, the broader market trend towards sports luxury watches enhances the overall demand for the Rolex Yacht-Master. The Yacht-Master is often outfitted in precious metals, allowing it to hold great value, and its premium construction in different sizes guarantees that the watch will appear timeless as the years go on.

Rolex Yacht-Master

With beautiful aesthetics and practical functionality, the Rolex Yacht-Master Ref. 126622, crafted in steel and platinum, is poised to rise steadily, reflecting the trend of the past few years.

Buy Pre-owned Rolex From The Luxury Hut

It’s crucial to remember that you must always buy secondhand Rolex from a trusted source to ensure quality and authenticity. The Luxury Hut is a premier choice in the secondary market, providing a wide range of Rolexes for sale. Browse the website to find some of the most desirable used Rolex watches for sale. Feel free to consult our experts to make a purchase decision.


As we venture into 2024, the allure of Rolex watches as investments remain stronger than ever. Whether you’re a seasoned collector or a first-time investor, selecting the right Rolex timepiece requires careful consideration.  

While we have carefully picked certain Rolex models as investments for 2024, your choices must align with both your personal preferences and financial goals.

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