Rolex is a brand whose name reiterates beyond the boundaries of the luxury watchmaking industry. Let’s explore the history of Rolex or it’s journey.
The term “Rolex” is today synonymous with the ultimate luxury, class, quality and precision.
Ever since Hans Wilsdorf founded it in 1905, the brand transformed the synopsis of the wristwatch industry with its major watchmaking innovations.
Over the years, Rolex watches accompanied the wrists of several pioneers, athletes, explorers and divers, conquering both land and sea.
Rolex is indeed recognised and cherished for its consistent pursuit of eminence, absolute precision, and metamorphic innovations.
The young entrepreneur Hans Wilsdorf at the age of 24, founded a watch company in 1905, along with his brother-in-law Alfred Davis.
However, the company initially named as “Wilsdorf and Davis” specialised in the distribution of watches to the jewellers.
Eventually, some earlier timepieces produced often came with the engraving “W&D” on within the case-back.
Interestingly, Hans Wilsdorf started to dream of wristwatches. Now:
The fact is that wristwatches were not popular or precise during the dawn of the 20th century.
And Wilsdorf began equipping his resolute timepieces with these movements for convincing the public of their reliability.
The year 1908 was significant for the brand. Hans Wilsdorf filed the name “Rolex” as a trademark.
So, why is Rolex called Rolex? Or how did the term Rolex originate?
The legend says that Wilsdorf wanted to give its timepieces a short and easy-to-pronounce name.
However, Wilsdorf finally chose the word “Rolex” because it also resonates like a timepiece being wound.
He said that he was riding one morning along the Cheapside in the City of London on a horse-drawn omnibus. At that time, a genie whispered the name “Rolex” in his ear.
Hans Wilsdorf had am unabated quest for absolute chronometric precision. Thus, the brand first focused on the movement’s quality.
In 1910, a Rolex watch acquired the Swiss Certificate of Chronometric Precision. It was the world’s ever first wristwatch to receive the certificate from the Official Watch Rating Centre, Bienne.
The Kew Observatory in Great Britain awarded a Class “A” Precision Certificate to a Rolex watch in 1914.
However, this certificate was exclusively offered to marine chronometers.
From that date onwards, Rolex watches became synonymous with precision.
Wilsdorf had to leave England because of the wartime taxes that were imposed on luxury assets in 1919.
Eventually, the price of gold and silver increased, and Rolex watches also became too expensive.
Thus, Rolex relocated in the globally-renowned watchmaking city, Geneva. Later, Wilsdorf registered Montres Rolex S.A. in 1920 in Geneva.
Rolex produced the first water-resistant wristwatch in 1926. The watch came with a hermetically sealed case dubbed as “Oyster” that offered optimal protection for its movement.
However, the Oyster case is considered as one of the biggest innovations not only in the Rolex history but also in the watchmaking industry.
Overall, the watch boasted a classic aesthetic featuring fluted bezel and case-back.
Hans Wilsdorf wanted to be more confident about its waterproof watch and the inner movement.
Thus, he implored the young English swimmer Mercedes Gleitze to wear one of these watches around her neck during the swim in 1927.
Rolex celebrated this significant success of its waterproof watch by publishing a full-page ad on the Daily Mail’s front page.
Rolex developed and patented the first self-winding mechanism of the world. Thus, Rolex introduced its first Oyster Perpetual watch in 1931.
This self-winding mechanism, along with a Perpetual rotor is one of the finest creations of Rolex that contributed significantly to watchmaking advancements.
Over the next 50years, Rolex released a series of models, and each of them became a classic for their compelling history and exclusiveness. So this was a short history of Rolex.
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Thus, get in touch with us at The Luxury Hut today to sell your Rolex watch.
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