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November 3rd, 2020
The news and images of the new Rolex 2020 watches spread like a bonfire on all social media platforms. And one of the most significant launches this year is the new Rolex Submariner.
The watchmaker upgraded its iconic Submariner lineup for the first time in eight years. However, while the new 41mm Submariner made its debut, Rolex discontinued the popular Submariner Reference 116610LV or “HULK” along with all previous Submariner generations.
With the discontinuation of the Submariner Hulk in 2020, the second hand market exploded. And it is turning crazier than ever.
The private sales listing price of Hulk is known to have increased immediately by a skyrocketing £3,867 approx overnight.
The rumours about the discontinuation of the iconic Hulk started at the end of 2019. Since then, the prices of this beloved Submariner began to ascend.
At a time when this rumour was becoming more of a reality, the price of the Hulk Submariners hit a record of nearly £11.99K. And on the eve of the launch of the new Rolex 2020 watches, the prices reached about £12.76K - £13.15K level.
Rolex introduced the Submariner “Hulk” Reference 116610LV at Baselworld watch fair in 2010. And it became an instant hit upon its debut.
While it flaunts a vibrant and instantly-recognisable colour, the Hulk was considered to be a unique and very bold release from Rolex.
Indeed, the bright green colour of this Submariner appeared something novel and different from most of the other Rolexes.
Featuring a stainless steel case of 40mm, a striking green bezel and dial, the Submariner Hulk is a true classic that people have adored throughout its more than 50years long history. It is one of those exceptional Rolex watches that watch lovers will miss dearly, and those who missed the opportunity of buying it will regret forever.
After Rolex unveiled its new 2020 novelties, it has removed the incredibly coveted “Hulk” from its website. And today, in spite of the global pandemic and present global economic downturn, this discontinued Rolex is creating frenzy across various watch forums and on all sale listings.
The day when Rolex officially announced the discontinuation of Hulk, the market price of both unsold and sold listings has escalated overnight. However, the sold listings’ price is much lower in comparison to the unsold listings’ price.
The Rolex Submariner Hulk has caused an outbreak in the “watches internet” after it has been officially discontinued. The new Submariner Kermit is undoubtedly enticing. But the ‘Hulk’ was the Submariner in a championship of its own.
Speculations regarding the discontinuation of Hulk have been passing over for many years. However, this year, it was heavily speculated. In fact, watch enthusiasts pretty much expected that Rolex is going to refresh its Submariner collection this year.
This is because the previous generation Calibre 3135 movement was powering all contemporary Submariners. However, Rolex unveiled the second generation Calibre 3235 movement in 2015 that offers 70-hour power reserve.
And the watchmaker has already equipped many of its mainstay collections with this second-generation movement, including the Sea-Dweller and the Yacht-Master.
Well, not all discontinued watches follow the same trajectory as the Submariner Hulk. The fact is that the Submariner is among the most popular and coveted Rolex collections. It already enjoys strong sales both in the retail and second hand market.
When it comes to the Hulk Submariner, it had appealed to many collectors when it first introduced, with its unique green colour. And over the years, its popularity has grown steadily, and today after discontinuation, the demand of Hulk has increased more. The watch has reached a jaw-dropping price level in the pre-owned market and it is expected that the price will continue to skyrocket.
With this in mind, for those who already own a Submariner Hulk and want to raise extra cash, it is ideally the best time to sell your Rolex watch to potential watch buyers and secure an excellent price.
Explore More: Is The 2022 Watch Market Unsustainable? Find Out.
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