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October 27th, 2023
Ask anybody to name a luxury watch brand; Rolex will surely be first on their lips. And it's not merely a passing trend but a legacy that the Swiss watchmaker has built over the years.
Renowned across the globe, Rolex stands as the epitome of elegance and precision. But what led to its unparalleled global acclaim? The answer is by adhering to stringent quality standards.
Ever since Hans Wilsdorf founded the brand nearly 120 years ago, Rolex has climbed to the top of the horological realm and has successfully retained its position there. Thanks to the attention, commitment, dedication and meticulous care that goes into every stage of the watchmaking process.
In this blog, we will unveil the secrets behind Rolex’s enduring reputation by exploring the eight gold standards the brand swears by!
Every Rolex movement undergoes exacting tests by the Swiss Official Chronometer Testing Institute (COSC). This certification guarantees that each Rolex watch meets the highest standards of accuracy, with the watches often surpassing the criteria. Any Rolex you wear guarantees an accuracy of minus or plus two seconds per day. This means when you wear a Rolex, you wear a piece certified for its unparalleled precision.
Each Rolex creation undergoes a rigorous process of checks at every stage of the manufacturing process to ensure optimal performance. This is further accompanied by the remarkable thorough tests conducted by the brand’s Superlative Control Unit, which meticulously evaluates each Rolex timepiece to ensure they do not just meet but go beyond the industry’s standards before leaving the factory.
Each Rolex comes with a green seal and a five-year international warranty. The green seal is the guarantee of quality that is given to a typical Rolex after it has successfully passed the eight critical tests designed to meet the highest standards in each area, including waterproofing, robustness, accuracy, autonomy, craftsmanship, simplicity, durability and comfort.
Rolex is very strict when it comes to selecting materials for its watches. From precious metals like gold and platinum to high-grade stainless steel, RLX Titanium and ceramic, each material is chosen carefully, ensuring they meet the highest quality and durability standards.
Craftsmanship is at the heart of all Rolex watches. Highly trained and skilled artisans meticulously assemble and curate each Rolex, paying attention to the smallest details. From the polished surfaces to the intricate engravings, the brand takes great care of each element, ensuring every Rolex timepiece is a testament to the artistry and the craftsmen's dedication.
Rolex makes certain that the watches maintain the classic elements while incorporating subtle innovations. This way, each timepiece remains relevant and stylish, regardless of the era. The house puts endless hours of attention into crafting the curves and angles of each Rolex piece.
Not just design but comfort is also greatly held at Rolex’s manufacturing unit. From the bracelet to the clasp and diameter to the dials and movement, each attribute is prioritised and given ample care and attention. Whether a Rolex has a Jubilee, Oyster or Oysteflex bracelet, comfort is never compromised.
Ever since Rolex developed the Oyster, the world’s first waterproof and dustproof watch, waterproofing and dust protection have been integral to any Rolex creation. Every Rolex piece is examined in a hyperbaric tank where the air pressure is 2-3 times higher than normal to stimulate deep-ocean stress.
The eight gold standards that Rolex swears by are not just benchmarks but a testament to the brand's unwavering commitment to excellence. This is why you ‘invest’ in a Rolex and not merely purchase them, ensuring you get a good return when you sell your Rolex.
The main factor that sets Rolex apart from others is the superlative approach, a mindset cultivated from the beginning that permeates the brand’s operation cycle, ensuring the watches it creates continue to reach unprecedented levels of technical brilliance, accuracy, aesthetic distinction and reliability.
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