Rolex 2025 Price Increase List Is Revealed!
By the luxury hutWasn't this the most awaited? Rolex ended all the speculation by updating its prices on January 1st, leaving the watch community in splits.
If you explore Rolex's price increase in 2020, Rolex's big move in 2022, or the relatively reasonable increase in RRP in 2024, you'll know that price increase was on the cards this New Year.
The 2025 Rolex price list contains some good news and some bad.
But before we dive into the details, we will address some clear patterns here. Here's an overview:
- The stainless steel Rolex models remain the least affected this year and are almost close to stable, except for the Daytona. The prices of the Rolex steel models are up by about 1 to 1.5%.
- Platinum models are also barely impacted, with their prices rising by around 1%. This situation is easily explained by platinum's stability as a commodity in the market.
- However, the main players in the game include the solid gold and two-tone watches, which are not just impacted but rather welcome impressive price increases at the beginning of the year. For instance, on average, we're talking about +11% for solid gold watches and +8% for the Rolesor models. A lot of this can be attributed to the rising prices of gold in the market.
Rolex 2025 Price Increase Chart
| Material | Daytona Price Increase | Non-Daytona Price Increase |
|---|---|---|
| Stainless Steel or Rolesium | 2.6% | 1% |
| Platinum | 1% | 1% |
| Solid 18ct Gold | 13.4–19% | 7% |
| White Rolesor (Steel & White Gold) | NA | 2% |
| Yellow Rolesor / Everose Rolesor (Two-Tone) | 6% | 5-9% |
It's no surprise that the Rolex Daytona is the brand's most hard-to-get line of timepieces, and maybe increasing its prices is one way to curb excess demand. The price increase of Rolex Daytona watches is far more impressive than the rest of the Swiss watchmaker's watches.
Speaking percentage-wise, the prices of yellow gold Daytona models have increased the most, with an almost 19% hike for both the bracelet and Oysterflex models.
Rolex Daytona Price Increase 2025
| Daytona Model | Reference | 2024 Prices | 2025 Prices |
|---|---|---|---|
| Daytona Steel | 126500LN | £13,200 | £13,600 |
| Daytona Rolesor | 126503 | £17,800 | £18,950 |
| Daytona Yellow Gold Oysterflex | 126518LN | £27,900 | £31,750 |
| Daytona Yellow Gold Bracelet | 126508 | £36,100 | £41,200 |
| Daytona White Gold Bracelet | 126509 | £38,700 | £44,200 |
| Daytona Platinum | 126506 | £66,800 | £67,500 |
| Daytona Rose Gold | 126505 | £38,700 | £44,200 |
| Daytona Rose Gold Oysterflex | 126515LN | £29,300 | £33,450 |
| Daytona White Gold Oysterflex | 126519LN | £29,300 | £33,450 |
Rolex Submariner and Submariner Date Price Increase 2025
The stainless steel Submariner models, whether Date or No-Date, with green or black bezel, are impacted by a marginal increase of only 1% of their price compared to 2024. However, the situation changes with the Rolesor versions or the solid gold models (whether yellow or white gold), which experience double-digit hikes.
| Submariner Model | Reference | 2024 Prices | 2025 Prices |
|---|---|---|---|
| Submariner Date, Steel, Green | 126610LV | £9450 | £9,550 |
| Submariner Date, Steel, Black | 126610LN | £9000 | £9,100 |
| Submariner Date Rolesor | 126613LN | £14,200 | £14,950 |
| Submariner Date, White Gold | 126619LB | £38,200 | £40,900 |
| Submariner Date, Yellow Gold | 126618LN | £35,500 | £38,100 |
| Submariner No-Date | 124060 | £8050 | £8,100 |
| Submariner Date Rolesor | 126613LB | £14,200 | £14,950 |
| Submariner Date, Yellow Gold | 126618LB | £35,500 | £38,100 |
Rolex GMT-Master II Price Increase 2025
The price difference in GMT-Master II models between last year and 2025 is minimal for stainless steel editions like the Pepsi or Batman. However, as noticed in other collections, the price increase strongly impacted the Rolesor models, and the solid gold iterations increased by over 11% or more, depending on the model.
| GMT-Master II Model | Reference | 2024 Price | 2025 Price |
|---|---|---|---|
| GMT-Master II, Steel, Batman, Oyster | 126710BLNR | £9350 | £9650 |
| GMT-Master II, Steel, Pepsi, Jubilee | 126710BLRO | £9550 | £9650 |
| GMT-Master II, Steel, Bruce Wayne, Jubilee | 126710GRNR | £9350 | £9450 |
| GMT-Master II, Steel, Sprite, Jubilee | 126720VTNR | £9800 | £9900 |
| GMT-Master II Rolesor, Rootbeer | 126711CHNR | £14,750 | £15,450 |
| GMT-Master II, Rolesor, Yellow Gold | 126713GRNR | £15,050 | £15,800 |
| GMT-Master II, Everose | 126715CHNR | £37,000 | £39,700 |
| GMT-Master II, Yellow Gold | 126718GRNR | £35,400 | £37,900 |
| GMT-Master II, White Gold, Pepsi | 126719BLRO | £39,000 | £41,700 |
Rolex Sea-Dweller, Deepsea and Deepsea Challenge Price Increase 2025
The new price list for the Rolex Sea-Dweller models remains in line with the overall trend. This means slight changes for the stainless steel models and notable price hikes for the Rolesor variants.
The same continues for the Deepsea Rolex models, with the two steel models seeing their prices go up by 0.7% while the new solid gold version is up by 11.4%.
Lastly, the price change of the Rolex Deepsea Challenge is more important than the steel ones.
| Model | Reference | 2024 Price | 2025 Price |
|---|---|---|---|
| Sea-Dweller, Steel, 43mm | 126600 | £11,650 | £11,750 |
| Deepsea, Black | 136660 | £12,450 | £12,500 |
| Sea-Dweller, Rolesor, 43mm | 126603 | £16,450 | £17,300 |
| Deepsea, Gradient Blue | 136660 | £12,720 | £12,770 |
| Deepsea Challenge, RLX | 126067 | £22,350 | £23,450 |
| Deepsea, Yellow Gold | 136668LB | £47,500 | £50,800 |
Rolex Explorer and Explorer II Price Increase 2025
The price increase for all stainless steel Explorer models, including the Explorer 36, Explorer 40, and the durable Explorer II, falls between 1-2%. The only exception is the Rolex Explorer Ref. 124273, a Rolesor edition of the Explorer, which experiences a steep increase in price due to the rising demand for gold on the global market.
| Explorer Model | Reference | 2024 Price | 2025 Price |
|---|---|---|---|
| Explorer, Steel, 36mm | 124270 | £6300 | £6400 |
| Explorer, Steel, 40mm | 224270 | £6650 | £6750 |
| Explorer, Rolesor, 36mm | 124273 | £10,700 | £11,250 |
| Explorer II, Black, 42mm | 226570 | £8500 | £8550 |
| Explorer II, White, 42mm | 226570 | £8500 | £8550 |
Rolex Yacht-Master Price Increase 2025
In 2024, Rolex removed its regatta chronograph from the catalogue. So, what is left now is the classic time-date Yacht-Master with a rotating bezel. The Rolesor Yacht-Master model, created with steel and platinum, hasn't had much impact this year. On the other hand, the Yacht-Master 42 RLX Titanium went up by 5%, and the all-gold version worn on Oysterflex bracelets is up by 11%.
| Yacht-Master Model | Reference | 2024 Price | 2025 Price |
|---|---|---|---|
| Yacht-Master 37, Steel & Platinum | 268622 | £9900 | £10,000 |
| Yacht-Master 40, Steel & Platinum | 126622 | £10,500 | £10,600 |
| Yacht-Master 37, Everose Oysterflex | 268655 | £22,650 | £24,200 |
| Yacht-Master 40, Everose Oysterflex | 126655 | £26,300 | £28,150 |
| Yacht-Master 42, Yellow Gold | 226658 | £26,600 | £28,450 |
| Yacht-Master 42, Titanium RLX | 226627 | £12,350 | £12,950 |
| Yacht-Master 42, White Gold | 226659 | £27,800 | £29,850 |
Rolex Air-King and Sky-Dweller Price Increase 2025
The Rolex Air-King Ref. 126900 sees a price increase like any other stainless steel model this year.
Moving on to the Sky-Dweller collection, the 3% increase in the price range of the stainless steel variants is driven by the presence of a gold-fluted bezel. For the solid gold Sky-Dweller models, whether on a gold bracelet or Oysterflex, the prices are yet again up by 11%, like all other gold watches in 2025.
| Model | Reference | 2024 Price | 2025 Price |
|---|---|---|---|
| Air-King 40, Steel | 126900 | £6500 | £6600 |
| Sky-Dweller, Everose, Oyster | 336935 | £46,300 | £49,600 |
| Sky-Dweller, Steel, Jubilee | 336934 | £14,050 | £14,350 |
| Sky-Dweller, White Gold, Oysterflex | 336239 | £38,950 | £41,600 |
Rolex Datejust 36 and Datejust 41 Price Increase 2025
The Datejust is Rolex's most classic creation and perhaps the most extensive one, with over 300 references available, taking into consideration the sizes, dial colours, materials, bezel styles and bracelet options. Yet again, no surprise regarding the price increase.
The stainless steel models with a smooth bezel show a very minimal price hike (1-2%), and the ones with a fluted gold bezel show a slightly more significant increase due to the cost of the gold.
In the Datejust lineup, the Datejust Rolesor models are impacted by the price change due to the gold.
| Datejust Model | Reference | 2024 Price | 2025 Price |
|---|---|---|---|
| Datejust 41, Steel, Oyster, Smooth bezel | 126300 | £7100 | £7200 |
| Datejust 41, Rolesor, Oyster, Smooth bezel | 126303 | £12,400 | £13,000 |
| Datejust 41, Steel, Jubilee, Fluted bezel | 126334 | £9300 | £9450 |
| Datejust 41,Rolesor, Jubilee, Fluted bezel | 126333 | £13,050 | £13,650 |
| Datejust 36, Steel, Jubilee, Fluted bezel | 126234 | £7950 | £8100 |
| Datejust 36, Steel, Oyster, Smooth bezel | 126200 | £6450 | £6550 |
Rolex Day-Date 36 and Day-Date 40 Price Increase 2025
The Day-Date is Rolex's premier gold collection and has witnessed the most significant impact of gold price fluctuations. While the platinum models are hardly impacted, showcasing less than a 1% increase in price, the Day-Date gold models have jumped in price substantially by about 11%.
| Day-Date Model | Reference | 2024 Price | 2025 Price |
|---|---|---|---|
| Day-Date 40, Yellow gold | 228238 | £35,200 | £37,600 |
| Day-Date 40, White gold | 228239 | £37,800 | £40,400 |
| Day-Date 40, Everose gold | 228235 | £37,800 | £40,400 |
| Day-Date 40, Platinum | 228236 | £54,400 | £55,000 |
| Day-Date 36, White gold with Diamonds | 128239 | £34,500 | £37,000 |
| Day-Date 36, Yellow gold with Diamonds | 128238 | £34,600 | £36,900 |
Rolex Perpetual 1908 Price Increase 2025
The 1908 is a relatively recent addition to the Rolex catalogue of dress watches, presented in 2023. Rolex added a new platinum edition with a blue guilloche dial to the already existing gold Oyster Perpetual 1908 models, which in 2025 remain hardly impacted by the change in price—only 1%. However, the gold OP 1908 models, whether the white gold or the yellow gold models are now up by 11%.
| 1908 Model | Reference | 2024 Price | 2025 Price |
|---|---|---|---|
| 1908 Platinum | 52506 | £26,600 | £26,800 |
| 1908 White Gold | 52509 | £21,200 | £22,650 |
| 1908 Yellow Gold | 52508 | £20,100 | £21,550 |
Rolex Oyster Perpetual 28,31,34,36 and 41 Price Increase 2025
The Oyster Perpetual is Rolex's entry-level watch, which faced a hefty price increase of 11% in 2023, followed by 3.5% in 2024. In 2025, the stainless steel Oyster Perpetual models do not see any significant hikes in value, and the largest rise is spotted on the OP Ref. 124300, amounting to £150. The large-diameter OP models have seen the biggest increase.
| Oyster Perpetual Model | Reference | 2024 Price | 2025 Price |
|---|---|---|---|
| Oyster Perpetual 28 | 276200 | £4850 | £4950 |
| Oyster Perpetual 31 | 277200 | £4950 | £5000 |
| Oyster Perpetual 34 | 124200 | £5000 | £5100 |
| Oyster Perpetual 36 | 126000 | £5300 | £5400 |
| Oyster Perpetual 41 | 124300 | £5550 | £5650 |
Market Drivers Behind the Rolex 2025 Price Increase
Although Rolex manufactures watches in their own foundries, the prices of some models have increased exorbitantly compared to others. Here are some factors we think are responsible for driving the market adjustments this year.
- Record-Breaking Surge in Gold Price
The primary factor leading to the price increase of Rolex's gold watch is the rise in gold prices. From January 2024 to December 2024, the price of 1kg of gold increased by 27%.
Some people were under the impression that the prices of gold Rolex watches should not be hiked so much because they don't contain as much gold. But, interestingly, a Rolex Day-Date 40 in gold contains almost 4 troy ounces of pure gold. So, with the prices of gold rising so sharply, it's only obvious that there will be a steep rise in the cost of a gold Rolex timepiece.
- Global Economic Factors
While gold prices surged, the value of stainless steel and platinum remained stable, resulting in restrained price adjustments for watches made of those materials. Moreover, the ongoing tension between Ukraine and Russia, the continual cost-of-living crisis married with labour costs, and the ongoing decline in the Chinese property market have all influenced the demand for luxury watches. According to the reports, exports to China have reduced to almost 26% in 2024.
What Does This Price Increase Mean For Retail Buyers?
For those eyeing a new Rolex from an authorised dealer, the first thing you'll notice is that the prices of your desired model, especially the gold and two-tone models, are now more expensive than they were last year. While this may be frustrating, having followed Rolex's pattern of annual increases for some time now, this comes as a no-surprise.
The main difference in 2025 is that collectors, enthusiasts, or retail buyers looking for gold or two-tone Rolex models should expect higher costs, driven by the increase in the price of gold. Notably, the Daytona and Day-Date gold models, whose prices have jumped substantially this year, should also expect higher costs.
Things to expect:
- You have to pay more at retail, regardless of a solid gold watch or a stainless steel piece.
- Two-tone models see a price increase, reflecting the price of gold added to it.
- Stainless steel models are also affected by this price adjustment. While they may be less affected than their gold counterparts, the GMT-Master II and Submariner steel prices have levelled up.
What Does This Price Increase Mean For The Secondary Market?
Given Rolex's retail price hikes, the secondary market will also see a ripple. As the dealer's costs for new inventory increase, the resale value of pre-owned models also rises.
Things to expect:
- Whether large or small, the pre-owned watch dealers will raise their selling prices to match Rolex's official listings.
- Buyers may flock to acquire slightly older models or the 'pre-hike' models to see if they could still grab them at a lower cost until the market catches up with the new 2025 trend.
- If you're really into buying secondhand, please remember that the gap between brand-new and secondhand may remain the same or shrink, depending on which model or particular reference you opt for.
What Does This Price Increase Mean For Rolex Collectors?
The Rolex 2025 Price Increase can turn out to be most fruitful for the Rolex collectors out there, especially those who already own two-tone models or gold Rolex watches. They can now welcome price increases as they plan to sell Rolex. If you purchased your two-tone Rolex at a lower retail price last year, you may find its current market value ticked upwards – thanks to Rolex's new official pricing!
While it's unprecedented if every Rolex reference will continue to appreciate, given Rolex's strength to hold value and track record, it's safe to say pre-owned Rolex watches are a great investment and in favour of collectors who hold on to their pieces. These incremental hikes are now a part of the brand's long-term strategy, ensuring exclusivity.
END NOTE
Although the surge can be disheartening for those who want to buy Rolex on a budget, this year's price uptick is surely an unexpected bonus for some.
It's worth noting that amidst the chaos of gold Rolex prices going up and stainless steel models remaining stable, the market price for two-tone models has slightly gone up. This is a clear indication that two-tone watches are back in style!
Combining steel and precious metals, the two-tone watches give users the luxury of rarer materials while bringing down the prices by combining them with steel. As you can see from the 2025 price hikes, the two-tone watches see an average increase between 2% to less than 6%. Also, we noticed that the two-tone watches combining yellow gold and Everose do better than those combining steel with white gold.
So, for those willing to follow the trend, you shouldn't have to wait too long to add a two-tone Rolex to your collection. However, we recommend checking out the secondary market before deciding based on Rolex resale value.
As we see new takes and new Rolex pieces that increased in value this year, let's be grateful that the brand hasn't stung us too sharply..just yet! It may actually be the perfect time to buy Rolex at the best possible price, saving money.
Lastly, Rolex continues to show the world why it reigns supreme in the watch world and is much more than just a watch manufacturer. It is a luxury powerhouse whose products stand the test of time, financially and mechanically! But be prepared to pay more than last year to buy your dream Rolex in 2025.
Happy New Year, guys!