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January 10th, 2024
Barely one week into 2024 and, Rolex has already presented the horological masterpiece of the year, a special edition Oyster Perpetual Day-Date 36. It’s not very often that you see the crown brand releasing special editions. Therefore, when it does, it is always a big..big deal!
Rolex shares an exclusive partnership with Vienna Philharmonic, one of the world’s most acclaimed orchestras since 2008 and is quite fond of its annual live-streamed New Year’s concert, which it has been sponsoring since 2009.
To commemorate the 15th year of this partnership, Rolex has released a suitably designed special Vienna Philharmonic-inspired Day-Date 36 timepiece. Before we dig into the details of its appearance, what we can say is that Rolex has put its art and heart in the right place.
Sporting a particularly intriguing design, this exclusive new version of the Rolex Oyster Perpetual Day-Date 36 pays tribute to the universal world of music.
Rolex puts emphasis on the craft and the artisanal process of creating this limited Day-Date, especially the hand-scored illustration gracing the face.
Since its launch in 1956, the Day-Date is a prestigious model, easily distinguishable for its display. The new 18ct yellow gold watch adorns a finely crafted dial, dressed in tones of green and featuring a violin and its volute. The dial depicts the violin along with side impressions of the neck, pegbox and eye of the scroll.
This exclusive decoration is made using the champlevé method of Grand Fleu enamelling. The violin design is directly etched into the yellow-gold base and is coloured by hand in different hues of green. The day is indicated in full at 12 o’clock, and there’s a date display at 3 o’clock.
The exclusive version nestles in a 36mm solid 18ct yellow gold case with a yellow gold bracelet and a yellow gold fluted bezel. As with all Day-Date models, this new timepiece equips Calibre 3255, enabling it to display the date, day and also hours, minutes and seconds.
The release of this special edition was announced at the orchestra’s New Year’s concert. To celebrate the occasion, several guests and performers of the 181-year-old Vienna Philharmonic, including famed Roman opera singer Cecilia Bartoli and renowned piano soloist Yuja Wang wore this violin-inspired Rolex Day-Date during the performance on January 1, 2024.
Without a doubt, the new Day-Date 36 is definitely worthy of being the first special edition release of 2024. Rolex is a brand that never ceases to surprise, but this Day-Date manifests Rolex’s artistic inclinations on a different level. If you’d look into the history, Rolex has always preferred associating itself with everything refined.
For instance, it teamed with Formula 1 to demonstrate that Rolex watches are as rarefied as the F1 drivers and luxury cars. Similarly, this time, it aligns with classic music and orchestra, to be precise, which some consider to be the world’s most prestigious, to propose itself as similarly refined.
Unfortunately, those dreaming of getting one of these special Day-Date watches might have to wait a little longer. Rolex confirmed that the watches have been produced in ‘limited quantities’ for clients, and hence, one shouldn’t expect the pieces to arrive at the local watch dealer stores anytime soon. Collectors go crazy for Rolex creations that are unconventional and rare in quantity.
All in all, Rolex's remarkable start to 2024 with the special edition Day-Date is a testament to the brand's unwavering dedication to excellence. This horological masterpiece not only marks the beginning of a new year but also sets the standard for what enthusiasts can expect from Rolex in the coming months.
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