The President bracelet is indeed a significant part of the design of Rolex Day-Date watches. While the bracelet style was designed mainly for the debut of Rolex Oyster Perpetual Day-Date in 1956, the timepiece is typically known as the Rolex President. Till date, the President bracelet is reserved for the Day-Date line only. However, many of the President timepieces out in the market have diamonds, but most of them are customised with aftermarket additions. And the fact is that there is indeed a significant difference between purchasing a factory diamond Rolex and a Rolex with custom-set diamonds.
Today, let’s take a look at the dazzling Rolex Day-Date 18348, featuring a factory diamond President bracelet.
Also Read: New Rolex Day-Date 36: The Watch of Prestige
The Rolex President Day-Date 18348
Rolex launched a new generation of the Rolex Day-Date model in the late 1980s. The new Day-Date references (182xx and 183xx) sported the double quickset feature, powered by the Calibre 3155 movement. Consequently, one can independently adjust both the calendar windows without having to turn the hands around the dial continuously.
Moreover, like the Rolex Day-Date 18348, the Day-Date 183xx reference watch features diamond-set cases. The 36mm Day-Date President 18348 watch comes with a diamond-set bezel and diamond indices on its dial. Indeed, this 18ct yellow gold Day-Date watch looks more spectacular than others ideally because of its bracelet embellished with Rolex factory diamonds.
However, most of the Rolex Day-Date watches are fitted with today’s iconic three semi-circular link design President band. This means, only a few come with President factory diamond-set bracelet, including the Day-Date ref 18348. All the centre links of the President bracelet on this watch is paved with diamonds diligently that produce overall a sterling jewellery-like effect.
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Factory Diamond Rolex vs Custom-set Diamond Rolex
Rolex has a big gemological department that is in charge of buying and testing the best quality diamonds and other gemstones; whereas, each precious gem is meticulously set on the watches by hands of master jewellers at Rolex factory. This eventually makes factory diamond-set Rolex timepieces more valuable in comparison to the ones that are customised with aftermarket gemstones.
You can indeed choose to customise your Rolex watch with diamonds after purchasing it. However, there are two things for you to keep in mind:
One is, authorised Rolex service centres may not service a Rolex timepiece that has been personalised in any way.
Second, a Rolex watch with all original components is ideally more valuable and coveted in the second hand market than the watch with modified parts. This means, if your Rolex watch retains all its original design and components, you are likely to obtain a higher price when selling it for instant cash.
Undoubtedly, the Rolex Day-Date embellished with factory diamonds on the President band like the Day-Date reference 18348 looks much more exceptional than the classic Rolex Day-Date watches in yellow gold.
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