Rolex Datejust 278274
The Rolex Datejust Ref. 278274 is a refined women’s timepiece combining stainless steel and 18ct white gold in a sleek 31mm case. This blend offers both durability and a refined aesthetic. Introduced in 2020, this Datejust 31 model offers a range of dial, bezel, and bracelet combinations, perfect for both formal and casual occasions. Powered by the Rolex Calibre 2236, this Rolesor model delivers exceptional timekeeping, and the signature fluted bezel offers a timeless look. The Rolex 278274 Datejust is perfect for those seeking a mid-sized luxury timepiece, combining sophistication with a robust build.
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Rolex Datejust 278274
31mm | Mint Green | Stainless Steel | Box | Papers
£10,450
UNWORN
2025
Rolex Datejust 278274
31mm | Mint Green | Steel & Gold | Box | Papers
£9,750
Excellent
2022
Rolex Datejust 278274
31mm | Blue | Steel & Gold | Box | Papers
£10,850
Excellent
2024
Rolex Datejust 278274
31mm | Blue | Steel & Gold | Box | Papers
£10,000 £11,500
Excellent
2023
Rolex Datejust 278274
31mm | Pink | Steel & Gold | Box | Papers
Sold out
Excellent
2021
Rolex Datejust 278274
31mm | Green | Stainless Steel | Box | Papers
Sold out
UNWORN
2025
Rolex Datejust 278274
31mm | Mother Of Pearl | Steel & Gold | Box | Papers
Sold out
UNWORN
2025
Rolex Datejust 278274
31mm | Aubergine | Stainless Steel | Box | Papers
Sold out
UNWORN
2024
Rolex Datejust 278274
31mm | Mother Of Pearl | Stainless Steel | Box | Papers
Sold out
UNWORN
2023
Rolex Datejust 278274
31mm | Mint Green | Stainless Steel | Box | Papers
Sold out
Excellent/Mint
2025
Rolex Datejust 278274
31mm | Aubergine | Stainless Steel | Box | Papers
Sold out
UNWORN
2024
Rolex Datejust 278274
31mm | Mother Of Pearl | Stainless Steel | Box | Papers
Sold out
Excellent
2023
Rolex Datejust 278274
31mm | Pink | Stainless Steel | Box | Papers
Sold out
Excellent
2020
Rolex Datejust 278274
31mm | Stainless Steel | Box | Papers
Sold out
Excellent
2021
Key Specifications Of The Rolex Datejust 278274
A true definition of understated sophistication, the Rolex Datejust 278274 strikes the perfect balance of elegance and modern watchmaking. Whether you’re dressing up or down, it is the kind of watch that never goes out of style, serving as a timeless addition to any collection.
Here are its key specifications:
Sleek Dimensions
The Datejust 278274 is a classic mid-size timepiece, measuring 31mm in diameter, making it a highly versatile option compared to the smaller 26mm or larger 36mm Datejust options. It is often considered a ‘sweet spot’ by many wearers for its elegant fit while ensuring notable wrist presence.
White Rolesor Design
The premium combination of Oystersteel and 18ct white gold, commonly known as ‘White Rolesor’, gives the ref. 278274 has a sleek, entirely monochromatic look. It presents the best of both worlds by combining durability with luxury. The steel case makes it highly corrosion-resistant, while the white gold fluted bezel adds luxurious refinement.
Dial Versatility
The Rolex 278274 comes in a wide array of dial colours and styles, such as bright blue, dark grey, mint green, silver, pink, and Aubergine, with sunray finishes, as well as precious Mother-Of-Pearl variants, accompanied by standard indices, Roman numerals, or diamond hour markers. Located at the 3 o’clock position is the signature date window with a Cyclops lens that magnifies the date by 2.5x.
Flexible Bracelets
Available with either the elegant, five-piece link Jubilee bracelet known for suppleness and comfort or the robust three-piece link Oyster bracelet, both bracelets are made of Oystersteel and come equipped with the concealed folding Crown clasp. It has a built-in Easylink 5mm comfort extension, allowing easy adjustment of the bracelet without using tools.
Reliable Calibre 2236
It is driven by the self-winding automatic Calibre 2236, featuring high-performance Paraflex shock absorbers and a patented silicon Syloxi hairspring, providing incredible resistance to magnetic fields and temperature variations. As a certified Superlative Chronometer, it provides an accuracy of -2/+2 seconds per day and a 55-hour power reserve.
Why Is the Rolex Datejust 278274 So Popular Among Modern Luxury Watch Buyers?
The Rolex Datejust 31 Ref. 278274 has earned its reputation as one of the most versatile and popular modern luxury watches on the market.
Here are the key factors driving its popularity among collectors, buyers and enthusiasts:
Timeless Design
One of the greatest strengths of the Datejust 278274 is its design. The iconic white gold fluted bezel, understated 31mm steel case, and instantly recognisable Datejust profile ensure the watch never goes out of style.
Exceptional Everyday Wearability
With its comfortable 31mm size, the 278274 sits comfortably on the wrist and is equally at home at social events, business meetings, or casual settings. Paired with a Rolex Oyster or Jubilee bracelet, it delivers peak everyday comfort alongside a dressy profile.
Technical Advancement
Powered by the next-generation Calibre 2236, it provides an upgraded 55-hour power reserve and 100m water resistance. It also features a silicon Syloxi hairspring offering high resistance to temperature variations and magnetic fields.
Strong Value Retention
The high demand and timeless appeal of the Rolex Datejust 278274 ensure the watch holds its value exceptionally well on the secondary market, with resale values often trading above the retail price when well-preserved and includes the original box and papers.
Wide Choice of Dial
Reference 278274 is available in a wide variety of dial colours, finishes, and hour marker styles, from classic baton to Roman numerals, and in precious diamond-set versions. This diversity allows buyers to select a configuration that best suits their style, personal preferences, and budget.
Why Buy Used Rolex Datejust 278274 from The Luxury Hut?
The Luxury Hut boasts the best possible selection of used Datejust 278274, all individually selected by our in-house watch experts to guarantee authenticity, quality and value. Discover popular dial-and-bracelet combinations for ref. 278274 that truly enhances lifestyle.
Every pre-owned luxury watch in our collection undergoes rigorous evaluation by in-house experts and includes a 12-month warranty and a 14-day easy return policy for added peace of mind. We are a trusted destination for buying pre-owned Rolex watches in the UK and are therefore committed to offering the most competitive prices for the Datejust 278274, along with unmatched customer service and a hassle-free shopping experience.
Whether you prefer to buy online or in person at our London store, our team goes to great lengths to ensure you have a rewarding experience. Enjoy free, fully insured UK delivery to your doorstep, or get personal assistance in choosing the best watch for you by visiting our London store. For any more queries, feel free to contact us directly on 0207 242 9160.