March 21st, 2023

Is a Rolex Watch a Good Investment, and What Are The Best Models?

rolex watch investment 2023

When it comes to luxury watches, few brands are as well-known and respected as Rolex. Rolex watches are renowned for their quality, precision, and durability and are often considered a status symbol for their owners.

But are they also a good investment? If yes, which Rolex models are the most popular? In this blog, we will explore options.

Are Rolex watches a Good Investment?

The short answer is yes. Rolex watches have become a popular investment option for collectors and investors as they see their value increasing significantly over time. Here’s why:

  • First, Rolex is a highly respected brand with a long history of producing quality timepieces. The company has a reputation for precision, durability, and innovation, and this reputation translates into high demand for its watches.
  • Second, Rolex produces a limited number of watches yearly, increasing their rarity and exclusivity. This rarity can drive up the value of certain Rolex models, especially those highly sought after by collectors.
  • Third, Rolex produces watches using high-quality materials, including precious metals and gemstones. These materials can appreciate in value over time, further increasing the value.
  • Fourth, some Rolex watches have a historical significance that can further add value. For example, a Rolex watch worn by a famous person or used during a significant event can increase in value due to its historical significance.

These are some of the main reasons that make Rolex watches a valuable asset for collectors and investors.

However, it's worth noting that not all Rolex watches are created equal regarding investment potential. And the value you get when you sell a Rolex depends on various factors, like:

  • Model
  • Rarity
  • Condition
  • Box/Papers
  • Market Demand

Some Rolex models are more popular than others and therefore, more likely to appreciate in value. With this let’s get to the second half of the question:

Which Rolex models are most popular and best choices to invest in for 2023?

1. Rolex Submariner

rolex submariner investment

The Submariner is one of Rolex's most iconic and popular model, often considered a classic. It was first introduced in 1954 and has since become a staple of the luxury watch market.

Over the years, the Rolex Submariner has undergone several design changes and improvements. It has been updated with new technologies and features, making them even more reliable, durable and accurate. You can wear the versatile Submariner in an office setting and on the beach.

The Submariner's elegant design and accuracy make it highly sought-after in the secondary watch market. It's also relatively easy to find, making it a popular choice for collectors and investors.

Top Submariner Models to Consider:

  • Submariner Date Ref. 126610LN: It features a sturdy 41mm stainless steel case, black dial and bezel, a steel Oyster bracelet, Power Reserve of up to 70 hours.
  • Submariner No-Date Re. 114060: A classic Submariner model with a 40mm stainless steel case, black dial and bezel and a steel Oyster bracelet, Power Reserve of up to 48 hours.
  • Submariner Date: 116610LV: Popularly known as the ‘Hulk’ due to its iconic green bezel, this model has a 40mm stainless steel case and bracelet, Power reserve of up to 48 hours.

2. Rolex Daytona

rolex daytona investment

The Daytona is another highly sought-after Rolex model, particularly among collectors. It was first introduced in 1963 and has since become synonymous with racing.

Its distinctive design, high-quality craftsmanship, and association with racing legends such as Paul Newman make it a lucrative choice. Moreover, the rarity (due to limited production) can drive up its value significantly.

Rolex has offered several iterations of Daytona since its inception, and each model has unique features and characteristics. However, some features remain consistent across all models, such as the signature three sub-dials, the screw-down crown, and the Oyster case.

Top Daytona Models To Consider:

  • Daytona Ref. 116500LN: Introduced in 2016, this model features a 40mm stainless steel case, a black ceramic bezel and a black dial with white sub-dials, Power Reserve of up to 72 hours.
  • Daytona Ref. 116515LN: This Ref. debuted in 2011 featuring a 40mm 18ct rose gold case with a black ceramic bezel and chocolate brown dial with rose gold sub-dials, Power Reserve of up to 72 hours.
  • Daytona Ref. 116508: This is a sought-after Daytona featuring a solid 18ct yellow gold case, a fixed yellow gold bezel with a tachymetric scale and a stunning green dial with yellow gold sub-dials, Power Reserve of up to 72 hours.

3. Rolex GMT-Master II

rolex gmt master investment

Originally designed for pilots, this legendary watch has been in production since 1982. The GMT-Master II is popular among travellers and aviation enthusiasts thanks to its ability to display multiple time zones.

The watch has an iconic design featuring a triangle-tipped 24-hour hand, traditional minute, hour, and second’s hand and a bidirectional rotating bezel with a 24-hour graduated Cerachrom insert, allowing users to track the time in two different time zones simultaneously.

The GMT-Master II’s popularity led Rolex to create several variations over the years, with each new model featuring improved design and functionality. Due to this, the GMT-Master has been in high demand since its release and is currently one of the most sought-after Rolex watches in the market.

Top GMT-Master models to consider:

  • GMT-Master II Ref. 126710BLRO: Introduced in 2018, this model features a 40mm stainless steel case, the famous red & blue ‘Pepsi’ ceramic bezel, a black dial with luminescent hour markers and a sturdy steel bracelet.
  • GMT-Master II Ref. 116710BLNR: Featuring the stunning blue and black ceramic ‘Batman’ bezel, this Rolex model has a 40mm steel case, steel bracelet, and black dial with a luminescent hour market Power Reserve of up to 48 hours.
  • Rolex GMT-Master II Ref. 126711CHNR: This Rolex has an attractive two-tone 18ct Everose gold and stainless steel case and bracelet, a brown and black ceramic ‘Root Beer’ bezel and a black dial with Everose gold hour markers.


Now that we've established that Rolex watches can be a good investment, which one do you think caters to your taste? The Submariner, Daytona and GMT-Master are all popular and potentially valuable Rolex models.

But, above all, remember that the primary purpose of a luxury watch should always be to enjoy it and appreciate its craftsmanship and history.

Also ReadIs A Vintage Rolex A Good Investment?

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