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Rolex uses the finest components to produce each of its wristwatches. The brand is known to take one year to fabricate every watch. Eventually, each Rolex watch represents the ultimate luxury and precision. While this luxury timepiece comes with a higher price tag, people naturally expect a Rolex watch to offer an incredible build-quality and long-lasting durability.
The manufacturer typically takes small but consistent steps for improving its watches’ lustre and quality over the years. Thus, if a Rolex watch is appropriately maintained, it may last a lifetime. However, in many instances, the watches can last for several generations, becoming admired family heirlooms.
Like many others, you may be wondering, ‘how long does a Rolex watch typically last?’ or ‘How long will a Rolex last?’
Although there is no specific answer to these questions, the fact is that a Rolex watch can indeed last for generations.
You will notice that many watch aficionados or collectors are more interested in collecting vintage Rolexes, especially the ones from the 1950s, 1940s or maybe, even older than this. These vintage Rolex watches may have many signs of ageing like aged dial, faded luminous plots or discoloured bezel inserts.
Nonetheless, if a vintage watch is yet in working condition and precisely functioning, it is likely to fetch you a higher resale price. However, the signs of ageing in an old Rolex watch are something that vintage watch collectors cherish and appreciate.
If you service your Rolex watch according to the brand’s recommended time, you can expect it to at least last one lifetime. In simple words, how long your Rolex watch will last would significantly depend on how you use your timepiece and how you are taking care of it.
Now, this leads us to the next question, how to take care of a Rolex watch?
Indeed, a Rolex watch can last forever. However, it should be noted that there is a difference between merely having a watch and having a perfect functioning timepiece. Like all other mechanical things, a Rolex watch also requires looking after to keep it properly functioning.
A Rolex movement can indeed continue to function for a long time with no service. But, if you want it to be in perfect operating condition, it is better to have the watch serviced. Now, the question is:
‘How often should a Rolex be serviced?’
Rolex recommends servicing a Rolex watch nearly every ten years, based on the watch’s age and how it is used. Older timepieces typically need servicing more frequently and also, replacement of some watch parts. However, as soon as a Rolex begin showing issues, bring the timepiece in for servicing sooner than later. Otherwise, the watch can cause extra damages to itself if it continues to run on scruffy components.
While servicing, the manufacturer will separate the watch and its movement and clean every individual element. Then, they will replace the lubricants, quantify it (as required), followed by putting the watch parts back together.
Whether you keep your Rolex in a watch box, watch winder or any secure place, it is essential to keep the crown secured adequately. This will prevent any moisture or dust from destructing the movement.
Thus, the straightforward answer to the question ‘how long does a Rolex watch last?’ ideally is:
If you service your Rolex watch on time and maintain it correctly, the watch will typically last forever.
If you even simply use your Rolex without taking proper care or servicing, it will be still most likely in good working order for twenty years, thirty years or maybe, even longer. However, every mechanical asset requires some maintenance because it tends to wear down with time.
There are many Rolex timepieces from the brand’s early years that have been passed down via many generations and are yet in good working condition. A Rolex watch can be completely functional even with an aged dial, yellowed luminous plots and discoloured bezel.
However, if you do not service the movement when needed, your watch may ultimately stop functioning. The bottom line is that if you take care of your Rolex properly and service it according to the brand’s advice, there is no limit to how long your Rolex watch will last.
Moreover, while the brand keeps on improving its watches’ technology and quality of materials, you can expect a contemporary Rolex watch to last much more generations if only correctly maintained and serviced on time.
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