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February 19th, 2020
Founded in 1847, Cartier is a globally recognised luxury jewellery brand. This brand makes outstanding and iconic pieces that retain their value.
However, the jewellery and watches not only retain their value but also some Cartier items appreciate.
So, how Cartier earned an association with class and splendour?
To understand it, let's delve into the history and the founders of this classic and innovative jewellery and watch-maker. We will also be exploring some of the Cartier's signature collections.
Have a look!
The expert jeweller Louis Francois Cartier established the company in 1847. Gradually, it gained a reputation for producing extravagance.
However, the son of Louis Cartier, Alfred acquired the company in 1947. Later, he expanded it into futuristic forms of watch manufacturing.
But the brand that we know today is built by his three sons - Jacques, Pierre, and Louis. The fact is that:
While they wished to make Cartier a global name, the three gentlemen opened locations quickly in New York, St. Petersburg, and also London.
On the other hand, Pierre opened the Maisons in London and New York.
Thus, the three brothers extended together from manufacturing timepieces to fine jewellery. The jewellery items include bracelets, rings, necklaces, and gemstones.
Moreover, Cartier is referred to as "the jeweller of kings and the king of jewellers". The brand secured this royal warrant after it designed 27 tiaras for King Edward's coronation.
Cartier made many innovative watch designs that included pocket watches and clocks embellished with pearl, onyx and other gems.
Interestingly, a new trend of wearing short sleeves apparel among women appeared in the 20th century.
While women showed off their bare wrists across Paris, Louis Cartier could foresee the future of the wristwatch.
Another classic collection introduced in 1912 is the Cartier Tortue. The watch is named "Tortue" because of its tortoise-inspired shape.
However, with its unique and unconventional design at the time, the model achieved immense popularity across gender and age.
After World War I, wristwatches became fashionable as well as practical. While the lines of a military tank inspired Louis Cartier, the brand offered the Cartier Tank with strap.
It was in the 1970s that the Love bracelet made its way to the market. Since then, the Cartier Love bracelet has become the most successful and iconic Cartier collections.
The bracelet is screwed together using a tiny screwdriver that symbolises everlasting love.
However, the Love collection today also include rings, necklaces, and earrings.
In 1924, Louis Cartier built the Trinity collection that flaunted white, pink, and yellow gold interlacing bands.
Indeed, the classic yet contemporary design of the Trinity collection gained sustained popularity and success since its debut.
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