Cartier united with a community of noteworthy personalities to commemorate the debut of its new Pasha de Cartier watch in 2020. The brand adopted this new campaign having stellar and unique cast for underscoring the splendid characteristics of the iconic timepiece.
However, the campaign assembled five accomplished personalities who illustrate the meaning of success in their diverse and creative way. Thus, the new Pasha Ambassadors include:
Troye Sivan, Willow Smith, Rami Malek, Jackson Wang and Maisie Williams.
The Cartier Pasha watch is characterised by exceptional design and unique codes. The iconic timepiece has always been for those who have a broader vision and extraordinary, diverse notion of leading a successful life.
The International Marketing and Communications Director of Cartier International, Arnaud Carrez stated –
“Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. It is as edgy as ever and in tune with today’s new generation of creators.”
He further added –
“These new Pasha Ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.”
The new Pasha de Cartier watch represents the significance of diversity that is further accented by stimulating journeys and notions of five successful talents.
Actor Rami Malek is drawn to powerful, captivating and transformative roles that typically do not keep to the conventional standards of Hollywood. He seeks out roles that can contribute to the progress of the film industry.
The Cartier Pasha watch embodies diversity, creativity and broad mind and Rami Malek is now one of the new ambassadors.
He was born in Los Angeles in 1981. His exceptional work in “Mr. Robot” as the lead character has gathered attention in the industry. Malek also received an Emmy Award for his role.
However, he will turn up as the villain in “No Time to Die” – the highly predictable 25th James Bond movie.
The versatile actor, singer, director and model Troye Sivan believes in keeping definite conception and ambition in life.
His bold way to express his personality without compromising anything naturally made him an ambassador of the new Pasha watch. At the age of 14, Troye Sivan started to post his songs online.
Interestingly, his songs that are closely linked to what he believes and what he wants to assert has earned over 6 million subscribers within a few years on YouTube.
Moreover, the diverse attitude of Troye Sivan has cumulated over 6.7 billion combined world streams to date.
The English actress Maisie Williams bears a collaborative approach and follows unique, creative and new paths of life. This rewarding attitude has made her one of the new ambassadors of the new Pasha watch.
Her role in the “Games of Thrones” as Arya Stark has earned him fame all across the world. She also acquired two Emmy Award nominations for it.
However, Maisie Williams is also a dedicated entrepreneur. She is the owner of many start-up institutions that aim at connecting different creative individuals from the world of fashion, music, art, TV and cinema for commencing collaborative projects.
The activist and singer Willow Smith loves to use several creative mediums for manifesting herself and also, serving her achievements. This open mind view of Smith resonates with the diverse and progressive notion of the Pasha de Cartier community. And thus, she is one of the ambassadors.
Willow Smith has her personal SoundCloud to post her solo and duet songs. Moreover, she also hosts a talk show known as “Red Table Talk” that cultures with all kinds of social issues at the time bearing a trans-generational outlook.
The Chinese singer, rapper and dancer Jackson Wang is an inspirational personality for today’s generation. He encourages young people to trust themselves, to be what they are from the heart and write their own history.
His diverse way to connect to others and to take a broader view of the world associates him straight to the Pasha community.
However, Cartier will be introducing the new Pasha de Cartier watch in 41mm and 35mm case sizes with gold and steel metal choices. The new Pasha will also be available in skeleton movement and diamond-set versions.
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