Many luxury watches are designated as “classics”. It is the status that a timepiece has to earn moderately.
However, the fact is most watch enthusiasts or collectors would accord this label to the iconic Rolex Datejust without any further thought.
The Rolex Datejust is a prototype of technical wonder and influential design that could fit in seamlessly in any instance.
Today, we will be exploring the significant factors that have made the Rolex Datejust such an icon in the watch industry, thriving for over 75 years.
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In 1945, Rolex introduced the Datejust to celebrate its 40th anniversary. Available in yellow gold, the watch flaunted a 36mm case diameter and a cream dial.
Rolex has made several improvements over the years. But a contemporary Datejust watch bears similar aesthetics and design features like the initial model introduced many generations ago.
The Rolex Datejust is available in different metal options, sizes, dial colours, and bracelet and bezel style.
Today, the iconic model is available in a larger 41mm case size. However, it retains the classic proportions of its time-honoured and versatile profile.
The Rolex Datejust range now includes nearly five different sizes –
The marketing strategy of Rolex has always been unrivalled. In fact, the brand is allegedly better in selling its watches than producing watches.
From the very beginning, Rolex has perceived the advantage of associating their watches with noteworthy figures of the day.
Noteworthy figures who appreciated the Datejust’s classic styling also include the Dalai Lama and Dr Martin Luther King Jr.
The Rolex Datejust also flaunted the wrist of Paul Newman during his Oscar-winning role in “The Color of Money” as Fast Eddie Felson.
Rolex has hardly changed the outward appearance of the Datejust over the years. The internal mechanism of the watch has, however, been kept at the forefront.
However, the Calibre 3235 features Blue Parachrom hairspring and Paraflex shock absorbers, offering precision up to -2/+2 seconds per day.
Overall, the Rolex Datejust possesses the most influential legacy, different styles, and the most upgraded mechanics.
If we are asked to name a timepiece that has admittedly earned the label “iconic”, it would be the Rolex Datejust.
More interestingly, all these aspects make the Datejust also highly popular and coveted among second hand watch collectors or buyers.
Potential watch buyers are often willing to pay the highest price for a used Rolex Datejust, especially if it is in good condition.
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