Cartier united with a community of noteworthy personalities to commemorate the debut of its new Pasha de Cartier watch in 2020. The brand adopted this new campaign having stellar and unique cast for underscoring the splendid characteristics of the iconic timepiece.
However, the campaign assembled five accomplished personalities who illustrate the meaning of success in their diverse and creative way. Thus, the new Pasha Ambassadors include:
Troye Sivan, Willow Smith, Rami Malek, Jackson Wang and Maisie Williams.
The Cartier Pasha watch is characterised by exceptional design and unique codes. The iconic timepiece has always been for those who have a broader vision and extraordinary, diverse notion of leading a successful life.
The International Marketing and Communications Director of Cartier International, Arnaud Carrez stated –
“Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. It is as edgy as ever and in tune with today’s new generation of creators.”
He further added –
“These new Pasha Ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.”
The new Pasha de Cartier watch represents the significance of diversity that is further accented by stimulating journeys and notions of five successful talents.
Actor Rami Malek is drawn to powerful, captivating and transformative roles that typically do not keep to the conventional standards of Hollywood. He seeks out roles that can contribute to the progress of the film industry.
The Cartier Pasha watch embodies diversity, creativity and broad mind and Rami Malek is now one of the new ambassadors.
He was born in Los Angeles in 1981. His exceptional work in “Mr. Robot” as the lead character has gathered attention in the industry. Malek also received an Emmy Award for his role.
However, he will turn up as the villain in “No Time to Die” – the highly predictable 25th James Bond movie.
The versatile actor, singer, director and model Troye Sivan believes in keeping definite conception and ambition in life.
His bold way to express his personality without compromising anything naturally made him an ambassador of the new Pasha watch. At the age of 14, Troye Sivan started to post his songs online.
Interestingly, his songs that are closely linked to what he believes and what he wants to assert has earned over 6 million subscribers within a few years on YouTube.
Moreover, the diverse attitude of Troye Sivan has cumulated over 6.7 billion combined world streams to date.
The English actress Maisie Williams bears a collaborative approach and follows unique, creative and new paths of life. This rewarding attitude has made her one of the new ambassadors of the new Pasha watch.
Her role in the “Games of Thrones” as Arya Stark has earned him fame all across the world. She also acquired two Emmy Award nominations for it.
However, Maisie Williams is also a dedicated entrepreneur. She is the owner of many start-up institutions that aim at connecting different creative individuals from the world of fashion, music, art, TV and cinema for commencing collaborative projects.
The activist and singer Willow Smith loves to use several creative mediums for manifesting herself and also, serving her achievements. This open mind view of Smith resonates with the diverse and progressive notion of the Pasha de Cartier community. And thus, she is one of the ambassadors.
Willow Smith has her personal SoundCloud to post her solo and duet songs. Moreover, she also hosts a talk show known as “Red Table Talk” that cultures with all kinds of social issues at the time bearing a trans-generational outlook.
The Chinese singer, rapper and dancer Jackson Wang is an inspirational personality for today’s generation. He encourages young people to trust themselves, to be what they are from the heart and write their own history.
His diverse way to connect to others and to take a broader view of the world associates him straight to the Pasha community.
However, Cartier will be introducing the new Pasha de Cartier watch in 41mm and 35mm case sizes with gold and steel metal choices. The new Pasha will also be available in skeleton movement and diamond-set versions.
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Cartier has produced many exquisite luxury watches for women over the years, treasured and coveted for their unique design and grandeur.
However, among the many famous Cartier watches for women, the Tank Francaise and the Panthere are two of the most famous models.
It should not come as a surprise as both the watches from Cartier flaunt classic design, clean lines and timeless grace.
Thus, let’s today explore the similarities as well as dissimilarities between the two iconic watches – the Cartier Tank Francaise and the Cartier Panthere.
Introduced in 1917, the Cartier Tank is one of the oldest collections of the brand. The watch was designed taking inspiration from a military tank silhouette.
However, while this rectangular Cartier model was an instant hit, the brand offered several versions of it over the past century.
Some of the iterations are namely the staunch icon Tank Americaine, the Tank Anglaise, and Tank Cintree.
It has been over two decades, but the Tank Francaise is yet a mainstay timepiece for ladies in the brand’s catalogue.
Cartier launched the Panthere watch model in 1983. The watch sported a sleek square case, the signature Cartier dial and a pliant link bracelet.
While it oozed out all splendour that designated the ‘80s, the Cartier Panthere became the most coveted timepiece of the decade.
However, the brand stopped the Panthere watch production in the mid of 2000s. But Cartier revamped the model and unveiled it a few years back for new collectors.
The Cartier Tank Francaise and the Panthere share many similar features. For instance:
However, both models come with two unique styles. While the Tank Francaise is sportier, the Panthere is dressier.
Cartier fitted the Tank Francaise with a sleek three-link configuration. On the contrary, the Panthere watch comes with a more ornate five-link bracelet.
Moreover, the Cartier Panthere features a curved square bezel, exposed screws, curvier lugs and shoulders encircling the winding crown.
But Cartier offered the Tank Francaise with thick borders on the left side of the case. And the right side of the dial bulges out to function as lugs that hold the bracelet in its position.
Moreover, the Cartier Tank Francaise comes with no crown guards.
Cartier offers the Tank Francaise as well as Panthere watch in different metal options – 18ct gold, steel and gold bi-metal and stainless steel.
Interestingly, Cartier offered the new Panthere collection with a few unique style choices like a wide bangle cuff or a double wrap bracelet.
Nonetheless, both the Cartier Tank Francaise and the Panthere watch exude classic aesthetics that make them incredibly appealing and desirable in the market.
The Luxury Hut specialises in buying all kinds of Cartier models for competitive prices.
Sell Cartier watches online or via appointment to us in London or from anywhere in the UK. Regardless, our process is quick, secure and hassle-free.
Simply, fill up our simple online form, providing all details of your watch and get a free competitive quote immediately.
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Founded in 1847, Cartier is a globally recognised luxury jewellery brand. This brand makes outstanding and iconic pieces that retain their value.
However, the jewellery and watches not only retain their value but also some Cartier items appreciate.
So, how Cartier earned an association with class and splendour?
To understand it, let’s delve into the history and the founders of this classic and innovative jewellery and watch-maker. We will also be exploring some of the Cartier’s signature collections.
Have a look!
The expert jeweller Louis Francois Cartier established the company in 1847. Gradually, it gained a reputation for producing extravagance.
However, the son of Louis Cartier, Alfred acquired the company in 1947. Later, he expanded it into futuristic forms of watch manufacturing.
But the brand that we know today is built by his three sons – Jacques, Pierre, and Louis. The fact is that:
While they wished to make Cartier a global name, the three gentlemen opened locations quickly in New York, St. Petersburg, and also London.
On the other hand, Pierre opened the Maisons in London and New York.
Thus, the three brothers extended together from manufacturing timepieces to fine jewellery. The jewellery items include bracelets, rings, necklaces, and gemstones.
Moreover, Cartier is referred to as “the jeweller of kings and the king of jewellers”. The brand secured this royal warrant after it designed 27 tiaras for King Edward’s coronation.
Cartier made many innovative watch designs that included pocket watches and clocks embellished with pearl, onyx and other gems.
Interestingly, a new trend of wearing short sleeves apparel among women appeared in the 20th century.
While women showed off their bare wrists across Paris, Louis Cartier could foresee the future of the wristwatch.
Another classic collection introduced in 1912 is the Cartier Tortue. The watch is named “Tortue” because of its tortoise-inspired shape.
However, with its unique and unconventional design at the time, the model achieved immense popularity across gender and age.
After World War I, wristwatches became fashionable as well as practical. While the lines of a military tank inspired Louis Cartier, the brand offered the Cartier Tank with strap.
It was in the 1970s that the Love bracelet made its way to the market. Since then, the Cartier Love bracelet has become the most successful and iconic Cartier collections.
The bracelet is screwed together using a tiny screwdriver that symbolises everlasting love.
However, the Love collection today also include rings, necklaces, and earrings.
In 1924, Louis Cartier built the Trinity collection that flaunted white, pink, and yellow gold interlacing bands.
Indeed, the classic yet contemporary design of the Trinity collection gained sustained popularity and success since its debut.
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