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How Rolex Makes Watches? – Secret Revealed!

January 12th, 2022

Have you ever wondered what exactly goes into making a luxurious Rolex timepiece? To be honest, we have. Our quest to find the truth has finally helped us discover the secret factors that make Rolex a ‘Rolex’. As you know, Rolex has an impeccable aura that makes it admired and valued globally. The more you learn about the luxurious watchmaker, the less you seem to know.

how rolex makes watches

Rolex timepieces are famous for being extraordinarily precious and symbolising quality and time appreciation. It is not just a worthy timepiece but also an excellent investment that will reap you benefits in the years to come. This means you can always sell Rolex watches, even after years, to fetch a lucrative amount. But today, we are here to shed light on the closely guarded watchmaking process of the iconic watch brand.

How Rolex makes watches?

Rolex takes the concept of secrecy to another level. And, even though we couldn’t click photos at Rolex (No Photography Policy), we have discovered some actual unknown facts. Here’s everything we know about the popularity of the watch brand that quite literally wears the crown.

1. Handmade Movements

It’s easy to assume that a high-end company like Rolex will surely rely on modern machinery and technology to manufacture their watches. But, NO! Rolex timepieces are fully handmade and are given thorough attention throughout the manufacturing process that directly contributes to its excellence in design and functionality.

Everything within a Rolex, from the bracelets to the bezel, dial, and hour markers, is assembled gracefully by the hands of the skilful craftsman and is set by trained technicians. There are a large group of people and watchmakers who work meticulously to ensure the excellence of every single movement. At the finish, they receive chronometer certification from COSC.

2. Private Science Lab

Since its inception, Rolex has contributed tons to the world of watchmaking. So, it doesn’t come as a surprise if you come to know that Rolex has a science lab of its own. They have their private research and development team with various science labs at their different facilities. The sole purpose of the watchmakers is to research and create new watch designs by implementing more effective manufacturing techniques.

3. In-House Gold Foundry

A small handful of suppliers send Rolex 904L steel, but all the platinum and gold used within the watches are in-house. Rolex turns the 24ct gold into 18ct white, yellow, and Everose gold.

The luxury watchmaker uses large kilns of hot flames to mix and melt all the precious metals and turns them into bracelets and cases. This is why Rolex timepieces stand as an emblem of premium quality.

4. Exclusive Steel

Not all stainless steel is the same, and when it comes to Rolex, the type of steel they use to make their watches is simply unbeatable. Unlike the popular 315L steel, Rolex uses a 904L steel version. This type of steel is more robust and resistant to corrosion, making it harder than the other types of steel. The craftsman’s hand polishes them to ensure the finest finish.

5. Army of Gemologists

Rolex has set a very high bar for buying materials from suppliers. For instance, an exclusive gemological department buys, tests, arranges and sets the diamonds into the various Rolex models. The gemologists use x-rays to test the clarity and rarity of diamonds and precious stones.

All the stones and diamonds are hand-picked and hand-set. Furthermore, Rolex has traditional and expert jewellers who design custom settings for the precious stones within the exclusive watches.

Now, it’s easy to understand why Rolex watches are a status symbol that only defines luxury. Be it the expertise, the superior level of craftsmanship, or the effort that goes into making each timepiece. All the factors add to the extensive popularity of the Rolex watches.

You now know how Rolex makes its watches. The amount of effort to make a single Rolex timepiece is enormous. So, let’s crack the next most-asked question.

Also Read: ‘How & When’ You Should Service Your Rolex Watch?

How long does it take to make a Rolex watch?

Just so that you know, Role produces over one million timepieces every year. The production time of a typical Rolex watch involves around 12 months from scratch to finish. The prolonged time it takes to curate a single watch only gives insight into the care, dedication, and love it takes to ensure that every Rolex meets the standards that the customers expect from the luxury brand globally.

Regardless of the cost and time involved, Rolex handles each step of the process with utmost care. A Rolex timepiece goes through extensive testing phases before it finally hits the market!

How many watches does Rolex make in a day?

If you love Rolex, you must know that Rolex hates shortcuts! As said at the start, Rolex maintains top-level secrecy throughout the watchmaking process and is known to be a very secretive & private company. However, estimates have it that Rolex manufactures over 2000 watches/day. The yearly production is approximately between 700000-1million timepieces every year!

Looking keenly at the Rolex watches, you can see that Rolex is more into evolution than revolution. And, this idea applies to their manufacturing process. The watchmakers are constantly learning to advance their quality through better techniques and methods.

For instance, a few examples include shifting from aluminium to the ceramic bezel, using 904L steel instead of other steel, etc.

Before we mark the end, let’s cover one last question, which essentially isn’t something that needs answering, but we’ll still do it (just in case!)

How long will a Rolex last?

What if we say that a Rolex will last a lifetime! Like every precious thing, Rolex recommends servicing the watches every ten years to ensure optimal performance. So, if you do your part, Rolex will ensure that it keeps working flawlessly for a lifetime!

TIP: To ensure guaranteed accuracy, Rolex recommends the wearers’ service periodically (every 10 years) depending on the Rolex model.

Therefore, while you turn numerous heads and be the centre of attraction at the party, remember that a Rolex will serve you even after years! And, when we say this, we mean monetarily.

Investing in a Rolex today will fetch you a lump sum amount if you choose to sell Rolex in the future. Many watch collectors and watch lovers consider Rolex an excellent investment option because of its high demand in the pre-owned market. Moreover, few Rolex models appreciate and investing in such Rolex timepieces will secure a high value in the future!

So, what are you waiting for? Kick start your New Year by investing in a Rolex model that not just appreciates with time but also reflects your taste and personality. We bet you won’t ever regret investing in one!

CONCLUSION

Rolex is one of the world’s most famous, renowned, and desirable luxury watch brands, loved by millions. The reason is not just its excellent design, but the rich history and the hours of effort that goes into creating one Rolex masterpiece. So, it only makes sense if they enjoy such a high demand both in the retail and secondary market.

If you’re looking for a watch of the future, we suggest investing in a Rolex. For better value, invest in a model that appreciates so that you can fetch a more excellent value when selling it to reliable Rolex watch buyers in London.

Dive into Deep With The Iconic Rolex Dive Watches

June 17th, 2021

Rolex dive watches are some of the most coveted timepieces in the world. And it’s not surprising as they are backed by an illustrious history, notable collaborations, robust and unique designs and precise movements.

Currently, the Rolex catalogue consists of four dive watch collections – the Submariner Date, the Submariner No-Date, the Sea-Dweller and the Deepsea.

sell rolex dive watches

The Submariner is available in various materials, bezel and dial options. The Submariner No-Date was the first dive timepiece from Rolex, introduced in 1953. However, Rolex also produced the Deepsea to participate in several ocean expeditions. Continue reading to explore more.

The Rolex Submariner

Rolex introduced a new generation of Submariner watches last year in 2020, offering a new 41mm case diameter. The new Submariner Date and Submariner No-Date models are powered by Calibre 3235 and Calibre 3230, respectively. Both the movements are COSC certified. This signifies that the watches will lose or gain more than 2 seconds per day.

The Submariner watches come with metal bracelets and a uni-directional rotatable ceramic bezel. However, Rolex equipped the bracelets with an exclusive Glidelock system. It allows adjusting the bracelet, offering a comfortable fit even over a diving suit.

The Rolex Sea-Dweller

Rolex developed the Sea-Dweller in collaboration with COMEX. The Sea-Dweller accompanied the COMEX divers on their wrist while underwater. In 1972, two COMEX divers survived nearly 50 hours at 610m depth in a pressurized chamber.

  • COMEX divers also worked at over 500m depth in the ocean and 701m depth inside a pressure chamber.
  • The Rolex Sea-Dweller acted as the perfect underwater companion with three times more water-resistant ability and a helium escape valve in all these accomplishments.

The Rolex Sea-Dweller COMEX timepieces are rare and, eventually, expensive. In 1967, Rolex began to mass-produce the Sea-Dweller offering a helium escape valve. The watch could combat water pressure to 610m depth. However, Rolex increased the water-resistant power of the Sea-Dweller to an impressive 1,220m in 1980.

In 2017, Rolex introduced a new Sea-Dweller version to celebrate its 50th anniversary, replacing the 2014’s model. The watch currently measures 43mm in diameter and features red letting on its dial. Other features include the Cyclops lens and diver’s bezel with 60-minute graduations.

The Rolex Deepsea

Rolex developed the Deepsea with an entirely new case design that could complement the tremendous water resistance. The watch featured a grade 5 titanium case back, an inner BioDur 108 steel ring, a 904L steel case and a sapphire crystal of 5.5mm thickness. Rolex designed the watch to withstand 4,900m depth.

  • However, the watchmaker upgraded the Deepsea in 2018 with a new movement and a more balanced case.
  • The movement boasts 70hours of power reserve.
  • The Deepsea bracelet comes with a Fliplock extension system that ensures easy extension up to 26mm.

In 2012, Rolex developed a uniquely designed watch, the “Deepsea Challenge” for James Cameron’s underwater project “Deepsea Challenge”. The watch was fitted outside of Cameron’s submersible vehicle. Moreover, the Rolex Deepsea Challenge watch was water-resistant up to 12,000m depth and featured the Ringlock system.

While all Rolex dive watches are extremely popular and desirable, they retain an excellent resale value. This means that your Rolex Submariner or Sea-Dweller can fetch you top prices from potential watch buyers in the pre-owned market.

Want to know how much your Rolex is worth? Fill in our online form now or call on 0207 242 9160. Sell your Rolex online or via appointment. The process is quick, secure and hassle-free. From getting a quote to getting paid, the process may take as little as an hour to complete. So contact us today.

Also Read: 5 New Rolex Watches for 2021

New Rolex Daytona 2021 with Meteorite Dial

April 14th, 2021

Rolex has recently launched a brand new Daytona with Meteorite dial at Watches and Wonders. However, Rolex has not changed anything technically on its treasured and modern Daytona apart from the dial. The new Daytona watches still sport a 40mm case and gold or black ceramic bezel. Even the durable Calibre 4130 movement powers them.

The new Daytona still offers you two bracelet options – the Oyster bracelet or the Oysterflex rubber bracelet. However, what outshines the new Rolex Daytona versions is the sparkling Meteorite dial. Let’s here explore the extraordinary and coveted new Rolex Daytona Meteorite Dial.

new rolex daytona 2021

Find Out the New Rolex Watches for 2021

The New 2021 Release: Rolex Meteorite Dials

Meteorite dials are not new in the Daytona lineup; however, Rolex equipped a ceramic bezel Daytona with this dial style the first time. The Reference 116509 was the last Daytona to feature a meteorite dial besides a steel case, bezel and bracelet.

The watch is still available in the retail market. However, the fact is that the Daytona 116509 did not have much popularity due to its Roman dial. Keeping this in mind, the new Rolex Daytona Meteorite Dials will undoubtedly capture collectors’ attention.

Rolex offers the Daytona Meteorite Dials in yellow, white or the brand’s signature Everose gold. This boosts the entire appeal, highlights the texture and sheen of the Meteorite dial better than the Reference 116509.

Why the Name ‘Meteorite Dial’?

Well, the ‘Meteorite Dial’ is not any standard, cool name. The leading Swiss watchmaker makes use of meteorites to design and craft this unique and ingenious dial design. Now, what do you mean by ‘Meteorite’?

A meteorite is found at the centre of the billions of years old asteroid. This rock floats in space and falls on the Earth. Rolex explains that the meteorite’s centre gradually gets transformed and produces unique metallic patterns. However, these patterns result from the slower cooling of molten asteroid cores.

Rolex utilizes these space rocks to create a unique dial style, and each dial features a distinctive geometric pattern. Interestingly, meteorites are not as rare as you may think them to be. You can found them readily and are not too pricey or precious to acquire. But meteorites are undeniably unique, and most watchmakers use the component for their most popular, costliest, and collectable models.

A Close Look at the New Rolex Daytona

When you look at the all-new Daytona, the Meteorite dial is likely to the first feature to capture your eye. However, the dial comes with several little details worthy to note.

  • It flaunts the pointed gold-outlined baton hour markers, filled with the brand’s patented Chromalight lume that glows blue in low light conditions.
  • Moreover, the baton markers at 3, 6 and 9 o’clock are bulkier and smaller, making space for the sub-dials.
  • And the 12-hour marker side has the Rolex crown emblem instead of the index.

The three new Daytona watches flaunt black sub-dials in the Meteorite dial. However, the dial looks more handsome when paired with the Cerachrom ceramic bezel of the white gold Reference 116519LN. But it does complement the black Tachymeter bezel on the Everose and yellow gold models, too.

Finally, you cannot fail to notice the signature ‘Daytona’ name splashed out in red above the sub-dial at the 6 o’clock side. Overall, the combination of Meteorite dial, gold and ceramic bezel makes the watch looks spectacular. The new Rolex Meteorite Dial Daytona will indeed be a huge success and coveted.

Want to know the value of your Rolex Daytona? Fill up our form with all details on your watch, including its model number, condition and age. We will contact you immediately with a free quote via phone or email.

Sell your Rolex watch online to us with confidence as we offer a free home collection and an insured pre-paid shipping label to send us your timepiece.

The Most Popular Rolex Watch Is Also the Most Underrated

April 4th, 2019

If you ever ask a Rolex aficionado what the most popular Rolex watch is, he/she is likely to say ‘Rolex Submariner’. However, it is ideally not the Submariner but the Rolex Lady Datejust. The Geneva-based Swiss manufacturer does not prefer to outburst its sales figures or official production. But many persuasive sources confirm that the Rolex Datejust for women outgoes all other Rolex models. However, the interesting fact lies here:

Most Popular Underrated Rolex Watch

Despite being the most outselling model, the Rolex Lady Datejust is one of the most underrated watches of the brand in the secondary market. Why? Let’s today explore some of the probable reasons behind this fact.

The Second Hand Rolex Ladies’ Watch Market

When shopping for a pre-owned Rolex Lady Datejust, you will be delighted to see how well-priced these watches are. While it is usual to find used steel Lady Datejust timepieces below £2,276, the full gold editions typically come for under £4,551 and bi-tone versions for less than £3,034.

Thus, if the Lady Datejust outsells other watches at retail, why are they underrated in the second hand market?

  • The Rolex Lady Datejust is the must-have ladies’ watch in the market. Thus, it is known to be the best selling Rolex watch at boutiques.
  • Moreover, Rolex Datejust is a status symbol that comes in a classic design and bevvy of flavours, making it an easy choice to opt for.

Besides, ladies’ Rolex timepieces typically run on automatic movements. And, for some people, it is a better recommendation in comparison to purchasing expensive quartz luxury watches for women.

  • Women typically possess one or two go-to luxury watches rather than a huge collection. The reason is quite simple:

Women tend to also spend on other fine accessories such as bags, shoes and jewellery.

  • Men are generally more interested in mechanical timepieces compared to women. And, if this is true, it is quite natural that trading of pre-owned men’s watches will be more than used women’s timepieces.

So, this can be a probable reason why the value of a second hand Rolex Datejust remains on the lower end of the spectrum.

  • Moreover, the Second hand luxury watch market is targeted heavily towards men.
  • While inventory, content, forums and media revolved around the pre-owned watch market are indeed male-oriented, women’s timepieces often are merely an afterthought.
  • If you flip through a popular fashion magazine, you will find many advertisements, exhibiting new exquisite ladies’ watches of the world’s leading high-end brands.
  • Eventually, if a woman decides to purchase a luxury watch, getting hands on one from a boutique would ideally be her first choice.

Regardless of whether these speculations are correct or not, it is true that Rolex Lady Datejust models are at present one of the most underrated and undervalued watches in the second hand luxury watch industry.

Sell Rolex Watches Easily and Quickly For the Best Price

For those who are looking to “How can I sell my Rolex watch“, get in touch with the most trustworthy watch buyers in London, The Luxury Hut.

Here at The Luxury Hut, you can sell Rolex watches in three simple steps and get paid right away without any hassle.

  • Fill up the form – All you have to do is fill up our online form, providing all details of your luxury watch as much as you can and attach high-quality photos.
  • Get an initial price quote – Shortly after, you will receive your price quote.
  • Receive a final price and get paid – If you accept your price quote, you can either send your watch or book an appointment at our office in Hatton Garden, London. One of our associates will contact you soon by phone or email to confirm our final price offer. Accept it and get paid immediately.

Why do People Buy Luxury Watches?

March 1st, 2019

While every man and woman today works hard to succeed in life, people tend to opt for things that are worthy of their efficiency. However, it is also true that in this world ‘looks’ matter and wearing luxury watches is like a passion these days. Besides, in some of our cultures, people need to indeed manifest their status on their body in some form or another as much as possible. And, a luxury watch is one of the best ways to communicate it to the people you are dealing with.

Buy Luxury Watches

Let’s find out some of the probable reasons why people do buy luxury watches:

  • To Take Them Seriously

While social etiquette usually includes looking the best, people tend to judge how attractive, successful and classy you are based on some perceptible indicators. These visible indicators are so powerful that people may conclude about you even before you open your mouth. To put in simply, if you want others to take you seriously, you have to look ‘serious’.

To make you look serious, simply wear a nice watch. The luxury watch on your wrist will automatically communicate that you should be taken earnestly. People with whom you are dealing would not think that you are nobody. Whether it is a second hand Rolex watch or a brand-new one, your timepiece will help you in getting noticed and also, illustrate your worth.

  • To stand out

A luxury watch is one of the most convenient ways to become instantly more attractive. While affording a brand-new luxury timepiece may not be easy for all, you can opt for a more affordable option – buying second hand watches.

The fact is that people typically notice things that are not common. While it might be a huge person or an extremely handsome person, it can also be a Rolex watch or a luxury watch of any other elite brands that make you stand out. People are compelled to pay attention when you walk into the room.

Not many things can attract attention as much as a luxury watch (like this) can do.

Also Read: Why should you buy second hand engagement rings?

  • To Be Different

The watch you wear may convey a lot about who you are. People, who consider them to be unique, buy a unique watch that suits their personality. Prestigious brands like Rolex have introduced many watches over the years, designed primarily to meet the needs of people coming from different walks of life.

The luxury watch world has timepieces of various designs and styles. Thus, you can look for all the options and decide on the one that fits your taste and personality the most.

  • To convey Status

It is known that people judge a man in society and businesses based on his watch. However, one reason for this is probably that today men possess only a few good ways to express themselves. Thus, timepieces are considered as an easy measure to determine an individual’s taste as well as economic status. In many societies, people believe that a successful man of good personality not only wears a high-end watch but also utilises some efforts to get a unique watch that especially convey who he is and what he values.

For many people, watch collection is a legacy and a luxury watch is a meaningful heirloom that can last for generations.

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