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Due to the global pandemic COVID-19, trade shows in the spring were cancelled, and production also ceased in the summer. However, there were lots of speculations and anticipation on the debut of new Rolex watches and the discontinuation of some models. Finally, the wait is over. Rolex has declared its new watches for 2020, and all eyes are today on it.
Every year new watch releases from Rolex results in a ruckus. In 2018, when Rolex introduced the current GMT-Master II “Pepsi” in stainless steel, it was instantly priced at double its retail price. Moreover, it was almost impossible to get hands-on it.
And the new Rolex watches of 2020 are expected to be even more challenging to get because of their scarcity. So the handful of new 2020 Rolex watches include new Submariner, Sky-Dweller, Datejust and Oyster Perpetual watches. Let’s explore them now.
It is ideally the most significant gift for divers’ watch community and also, sporty watch lovers. The new 2020 Submariner collection includes many new Submariner Date versions and one Submariner No-Date.
No doubt, the brand has met up the expectation of its enthusiasts by unleashing this new generation of Rolex Submariner. However, what boosts the excitement is the fact that the new 2020 Submariner comes with a few incredible upgrades.
All these features together make the new Submariner watch less square-looking than its previous sibling.
Rolex also paired the new generation of Submariner with coloured bezels framing the classic black dials.
It should not come as a surprise that Rolex also equipped the current Submariner watches with new automatic movements.
While the Submariner no-date watches house the Calibre 3230 movement, the Submariner Date is powered by Calibre 3235.
Moreover, both the brand’s patented movements offer an increased power reserve up to 70 hours.
Thus, the significant upgrades for Rolex Submariner 2020 are –
Another new addition to the brand’s catalogue is the Datejust 31 in White Rolesor versions. Traditionally, the white Rolesor timepieces sport only the bezels made of 18ct white gold.
However, the new Datejust 31 references are available in different dial colours, from green, grey to muted silver and aubergine.
Also, you can choose between a dressy Jubilee bracelet and a sporty Oyster bracelet.
Moreover, the new Rolex Datejust 31 watches house the Calibre 2236 movement.
It comes with a Syloxi hairspring and has 55hours of power reserve.
Thus, the significant upgrades for new Rolex Datejust 31 are –
The new Rolex 2020 watches also include the largest version of Oyster Perpetual to date. The new Rolex Oyster Perpetual watch comes with a 41mm case diameter, and it is the biggest size available currently in the Oyster Perpetual lineup.
In addition to this, Rolex has also upgraded the Oyster Perpetual 36 collection by offering new movements and dials.
However, Rolex offers the new Oyster Perpetual 41 and Oyster Perpetual 36 versions the choice of vibrant coloured dials.
Moreover, both the new Oyster Perpetual references sports the latest generation automatic Calibre 3230 movement.
Thus, the significant upgrades for new Rolex Oyster Perpetual are –
Rolex equipped the new Sky-Dweller watches the ever first time with Oysterflex bracelets. The Oysterflex bracelet appeared in 2015 with the then-new Yacht-Master in Everose gold. Later, some solid gold Daytona watches were also fitted with this bracelet.
However, the Oysterflex bracelet may appear like a standard rubber strap, but it has a metal blade interior and sheathed in the black elastomer.
Rolex unveiled an Everose gold version and yellow gold version of the new Sky-Dweller.
Besides these, other features in the new Sky-Dweller watches remain the same, including Ring Command fluted gold bezel, 42mm case size, the signature annual calendar functionality and dual time-zone.
Thus, the significant upgrades for new Rolex Sky-Dweller are –
Some Rolex watches are considered as underrated in the pre-owned market.
It can be pretty difficult to believe for such a brand that is universally recognised and whose watches retain value better than others. But it is indeed true.
If you delve into the archives, many pre-owned Rolex timepieces have remained comparative bargains for some reasons.
Maybe, that particular Rolex watch never had any association with notable names. Or while Rolex may have produced the model for a long time, there are many iterations of them in the market.
However, the interesting fact is that these watches are unlikely to remain underrated forever.
The vintage industry of Rolex typically gets stronger every year. Collectors seek for more eccentric pieces because of their unique aspects.
You never know that today’s underestimated watch can be a significant thing tomorrow.
Let’s today take a quick look at three underrated Rolex timepieces in the second hand market.
The Rolex Milgauss is typically placed in the category of less fashionable models, similar to the Air-King.
Rolex originally designed the watch, especially for the engineers and scientists.
However, the watch has recently allured many admirers with its redefined looks and incredible antimagnetic abilities.
In 2014, Rolex replaced the black and white version with a second green-sapphire model featuring an electric blue dial.
Referred to as the Z-Blue dial, it flaunts a mixture of colours, including an orange minute track and bolt seconds hand.
The Rolex Submariner is indeed one of the most legendary divers watch ever made.
And the Submariner reference 16610 is ideally considered as the “last of the best” to feature the classic profile.
Later, Rolex upgraded the collection and introduced the Super-Case Submariner stainless steel in 2010.
Thus, the ref. 16610 is cherished and desirable among all vintage collectors.
However, the watch stays underrated for some reasons.
The ones in good working condition will get scantier with time and eventually, it will turn to be more valuable.
The Rolex Air-King 5500 is ideally the clearest example of an underrated model.
Although Rolex continued to produce the watch for about 37years, it is often cited as the “forgotten Rolex”.
However, the brand launched the Air-King’s fourth generation in 1957.
The Rolex Air-King 5500 is a robust yet elegant model that can persist a lifetime, featuring an old-school clean look.
Although it is undervalued, the reference 5500 is yet considered as a highly fascinating vintage model. We can expect to see its value only increased in the coming days.
Ever since Rolex introduced the first Submariner in 1954, the watch achieved a dramatic increase in popularity.
While Rolex built the watch exclusively for divers, the Submariner features many novel functions.
The watch is admired for its classic dial, colourful bezels, and metal combinations.
However, the modern Rolex Submariner watches are water-resistant up to 1,000ft.
Indeed, this iconic diver watch has experienced one of the most successful and long-running histories in the brand’s catalogue. Now:
While the popularity of the Rolex Submariner continues to grow, the watch has seen significant changes in its price over the years.
Rolex Submariner Price History
Rolex has made several upgrades and refinements to the Submariner over the years. The price of the Submariner is one of the most surprising changes.
However, there is also a lot of history behind such an increase in this iconic watch’s price.
In the 1950s
When Rolex released the Submariner in the 1950s, one could purchase it for about £115.
Between the 1950s and 1970s
The Rolex Submariner earned serious popularity between the 1950s and 1970s.
Rolex introduced an 18ct Rolex Submariner in the early 1970s, retailing for about £177. However, when considering inflation, the price increased to nearly £1,094.
In the 1980s
For the first time in the 1980s, mechanical timepieces were perceived as a luxury item rather than outdated technology.
People always considered a Rolex watch as a high-end asset. However, Rolex watches embraced their luxury status during this decade. And, the newly inflated prices manifested it.
In the 1990s
The Rolex Submariner prices continued to rise during the 1990s.
The Rolex Submariner Date Reference 16610 was priced £4,618 in 2008.
By 2012, the Submariner ref 116610V was priced at £6,966 roughly.
While the Submariner 116619 had a price of nearly £28,359, the Submariner 116618 was £26,362.
Moreover, Rolex prices increased by nearly 7.4% in 2020. After the recent price increase, the modern Submariner Reference 116610 may cost you about £6,887.
Indeed, this is a significant jump in one decade. The standard Rolex Submariner No-Date even today ideally costs nearly £6,074.
Despite a considerable increase in price, the Rolex Submariner watches remain underrated. However, while the Submariner is the most famed and adorned diver watch, we can expect its prices to increase more over the years.
Sell your Rolex for the Best Price
If you own a Rolex watch and want to raise instant cash, you can decide to sell your Rolex today. You are likely to receive a highly competitive price when selling your luxury watch to any potential Rolex watch buyers in London.
You can check our Rolex buying price guide. Or call us on 0207 242 5411 to get an immediate appraisal over the phone.
Owned by the Hans Wilsdorf Foundation, Rolex is indeed a registered charity and eventually, is not obligated to bring out anything in the way of sales figures. Thus, it needs a substantial amount of educated guesswork to compile a list of the top most popular watches. However, the interesting fact is that:
The most well-known Rolex watches typically possess a few common things. While they are consistently stylish and sleek, Rolex watches are built to last for generations. Here is a list of some of the most popular Rolex timepieces that are not only desirable in the retail market but also sought-after in the pre-owned luxury watch market. Take a look!
Ideally, the most popular and recognisable Rolex watch of all time is the Submariner. Introduced in 1953, the Rolex Submariner has been in a class and sphere of its own. The timepiece was initially devised keeping scuba divers in mind. Sporting the Rolex patent Oyster case, the Submariner indeed became the first timepiece to serve as a highly reliable tool watch, while remaining modish enough to suit any outfit and occasion.
However, while the earliest versions were water-resistant up to a depth of 330ft, the watches helped the divers in tracking their time underwater. The contemporary Rolex Submariner watches are waterproof to a depth of 1,000ft.
If you haven’t been living under a rock for the past 20years or so, it shouldn’t come as a surprise that:
The Rolex Daytona has been the world’s most coveted and iconic model for two decades now. The watch was originally produced for racecar drivers and named after the famous Daytona Florida – one of the car racing capitals of the world.
While it bears a masculine, bold aesthetic and exclusive sporty look, Rolex Daytona is one of the most famous and desirable men’s Rolex watches. However, the watch flaunts a reliable, accurate tachymeter and chronograph scale that helps car racers in measuring their speed up to an extraordinary 400kph.
The Rolex Datejust is among the most historical models that enjoyed one of the most extended production runs in the Rolex catalogue. Launched in 1945, the Rolex Datejust is the ever first watch to sport a self-winding and date complication. However, the watch comes with a proprietary Cyclops lens and available in a variety of finishes, metal colours and without or with diamonds.
The Rolex Datejust is equally popular among both men and women. Whether it is a vintage Rolex Datejust or a contemporary one, the Datejust can be a perfect everyday watch that can make you feel classy in any wardrobe.
Introduced in 1954, the Rolex GMT-Master was made especially for the use of Pan American Airways’ pilots and navigators. The original watch model featured a 24hour display with fourth-hand complication. This allowed the users to set their timepiece to Greenwich Mean Time or another time-zone, followed by setting the 24hour bezel to the second time-zone.
Although the production of the original model persisted till the late 1990s, Rolex introduced the GMT-Master II in the early 1980s. The Rolex GMT-Master II watch looks virtually identical to the original. However, the difference lies in their technology. The technology in the new GMT-Master version is updated and includes a quickset hour hand that wearers can adjust to set the local time without stopping the minutes and seconds-hand.
Moreover, the rotatable bezel helps the users to speculate the third time-zone easily.
Rolex introduced the Yacht-Master in 1992 as a more lucrative alternative to the Rolex Submariner. The Rolex Yacht-Master was the first sports watch in Rolex collection to be available in three different sizes – 29mm, 35mm and 40mm. However, today’s Yacht-Master range includes a 37mm and 40mm version.
Both the Yacht-Master and Yacht-Master II are water-resistant and feature large hands along with legible numbers. The modern look and functionality of the models made them an instant favourite.
If you ever ask a Rolex aficionado what the most popular Rolex watch is, he/she is likely to say ‘Rolex Submariner’. However, it is ideally not the Submariner but the Rolex Lady Datejust. The Geneva-based Swiss manufacturer does not prefer to outburst its sales figures or official production. But many persuasive sources confirm that the Rolex Datejust for women outgoes all other Rolex models. However, the interesting fact lies here:
Despite being the most outselling model, the Rolex Lady Datejust is one of the most underrated watches of the brand in the secondary market. Why? Let’s today explore some of the probable reasons behind this fact.
When shopping for a pre-owned Rolex Lady Datejust, you will be delighted to see how well-priced these watches are. While it is usual to find used steel Lady Datejust timepieces below £2,276, the full gold editions typically come for under £4,551 and bi-tone versions for less than £3,034.
Thus, if the Lady Datejust outsells other watches at retail, why are they underrated in the second hand market?
Besides, ladies’ Rolex timepieces typically run on automatic movements. And, for some people, it is a better recommendation in comparison to purchasing expensive quartz luxury watches for women.
Women tend to also spend on other fine accessories such as bags, shoes and jewellery.
So, this can be a probable reason why the value of a second hand Rolex Datejust remains on the lower end of the spectrum.
Regardless of whether these speculations are correct or not, it is true that Rolex Lady Datejust models are at present one of the most underrated and undervalued watches in the second hand luxury watch industry.
For those who are looking to “How can I sell my Rolex watch“, get in touch with the most trustworthy watch buyers in London, The Luxury Hut.
Here at The Luxury Hut, you can sell Rolex watches in three simple steps and get paid right away without any hassle.
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