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It’s not a false alarm anymore, but rather an unpleasant sight around the globe where the retail counters for one of the most prestigious luxury watch brands sit empty. Where are the Rolex watches gone? Even though we already know that it’s a weird world we live in, the world of luxury watches is getting surreal. All you can see are long Rolex waitlists, empty display areas, exploding prices, and record-breaking auctions.
But why is this happening? The roots go back to the supply, demand, want, and need cycle. But there’s more to the story, we believe. Some collectors even call it the ‘perfect storm’ of various co-related factors that is literally driving the watch world crazy!
Before we jump into the story’s core, a little lingering around the topic is necessary.
No matter how tricky it sounds, this is happening for real. But whether it is natural or artificial is still a debate. For in the world of horology, Rolex sits comfortably as the Crown-wearing brand that constantly raises the bar for the other brands to surpass. For instance, the iconic Submariner or the Rolex Daytona remains in high demand throughout the year. People say that the demand has only increased.
But if you visit a retail shop to get hold of one, it’s almost impossible to get it. The reason is the shortage. Few of the most desirable Rolex models are no longer available on the shelves.
While there is no official start to this scarcity, experts, buyers, and collectors believe that it is since Rolex’s early origin to Baselworld 2016 and also after the release of the Daytona Ref. 116500LN. The Reference quickly garnered a lot of attention and praise amongst the watch enthusiasts. The particular model with a ceramic bezel, a white/ black dial, and the brand’s signature Oystersteel bracelet and case soon became a must-have Rolex watch.
The curiosity for this particular variant went up so high that collectors couldn’t manage to score one from the nearest dealer or store and stood in a long queue. Naturally, this raised the hype and demand for this watch.
What started with the Daytona Ref. 116500LN eventually spread to the other popular variants like the Explorer, Submariner, GMT-Master II, Sea-Dweller, and others. Whether it was the innate desire to buy one, the social media hype or the fear of missing out on the trending Rolex, more and more people found themselves getting part of a long waiting list. The problem was that the production count remained the same or less.
Now, this is where things get a little complicated. To be honest, Rolex did experience a disturbance in their supply chain during the pandemic for obvious reasons. Their factory was closed down for months. However, some reports say that the scarcity scene was already underway before the lockdown began. So, after conducting research, we have compiled a few factors that could have possibly led to this scenario.
Also Read: A Comprehensive Guide To ‘Rolex Finance’
There can be two narrations to this story. One where the production count of the Rolex watches is genuinely low without the involvement of any conspiracy. Next is where Rolex has created an illusion of scarcity to generate an unexplainable hype around the popular models. As we know, the fear of losing out on something important makes people gravitate towards it more. Rolex has somehow tapped into this idea to retain the popularity of some of its most desirable watches.
This boosts the sales and keeps the model in demand always! The brand manufactures fewer of the most desirable variants to maintain the shortage in the market.
As said above, it can be a smart response to a natural phenomenon. Some Rolex dealers claim that the brand is sending the same count of Rolex watches every year. However, it is the demand that has increased over the past few years. In that case, it is natural for the Rolex watches to sell out faster than before, creating a shortage in the market. However, the brand manufactures some of its most desirable models at the same or lower rate, but not more, necessary to meet the demand.
Who doesn’t want to get a Submariner or a Daytona these days? Also, the rising prices of the Rolex models have made Rolex a popular investment option. People are getting crazy about purchasing a Sub, Daytona, Explorer, or GMT-Master II model. The watches will fetch a lucrative value when you sell Rolex watches to reputed watch buyers in London.
Also, if you think of it, people love Rolex, don’t they? Rolex qualifies to celebrate any occasion or achievement. The watches are an epitome of prestige, power, and luxury, all the qualities which you want to flaunt.
Fans value Rolex timepieces because of their exceptional craftsmanship, design, and quality. Each watch piece is handmade and goes through several tests before leaving the manufacturing unit to attest to premium quality and robustness. Creating each watch involves a lot of time and effort, and Rolex is a brand that will never compromise on the quality standard. As a result of this strict adherence to the rule, Rolex produces only a limited quantity of pieces of the most popular models like the Submariner or the GMT-Master II to maintain elegance.
Market value refers to a particular product’s value in the investment community. The market value of Rolex watches has skyrocketed in the past couple of years due to various reasons like scarce availability, etc. This phenomenon leads to an increase in the value of Rolex watches in the secondary market.
As buyers cannot grab a popular Rolex variant from the retail, they quickly turn to the secondary market to buy one. The most sought-after status of the Rolex watches makes it even more difficult for the buyers and collectors to find one.
After this entire riot, buying a Rolex or Rolex investment might seem like a far-stretched dream. But if you carefully look around, Rolex watches are ‘everywhere’. Well, of course, there’s a catch. If you manage to get over the mentality of buying an all-new Rolex at an inflammatory price, you can opt for the pre-owned Rolex models.
Buying pre-owned Rolex models is the trend of the season. You can go to a reliable and reputed pre-owned Rolex watch dealer and simply pick the Rolex model of your choice. For instance, at The Luxury Hut, you can explore a vast selection of vintage, rare, and recent Rolex models in various case, bezel, dial, and bracelet options that is most certain to meet your taste. You can even find hundreds of the same reference numbers!
The professionals have over 40 years of combined experience in the field and are among the most trustworthy Rolex watch sellers in London. The specialists attest to the authenticity of Rolex watches and assure that each timepiece is in its best condition to ensure 100% customer satisfaction.
You can buy the pre-owned Rolex watches from their official website. Alternatively, call them on 0207 242 9160 or book an appointment at their Hatton Garden Office to visit in person. Not to worry, as the pre-owned Rolex watches come with The Luxury Hut’s Certificate of Authenticity and 12 months Comprehensive Guarantee for added security.
As long as the demand and popularity for certain Rolex models remain high, the shortage is most likely to remain the same. Moreover, Rolex shows no sign or intention to increase the production rate. They also do not update the authorised dealers on which watch they will send at any given point in time.
Meanwhile, the buyers go the extra mile to buy the less popular Rolex models just to be in the good books of the authorised dealers. Considering all the given scenarios, it seems that the leading watch brand is playing the cards just right by limiting the production and keeping a minimal point of contact.
However, nothing absolutely can deny that Rolex watches are indeed the best! Also, you can always buy a pre-owned Rolex watch from The Luxury Hut. The officials are running an Exclusive Sale on luxury watches, including popular Rolex timepieces, at up to 40% off!! Go and check it out!
Also Read: Top 7 Rolex Investments For 2022
Rolex watches, as you know, are the most popular and globally recognized luxury watches. People perceive the brand Rolex is synonymous with luxurious and expensive. As a result, many do not even care to ask about the price. But the reality is quite different. Many of you wonder if or not there is anything like a low-priced Rolex?
Well, of course, there is. Rolex has represented itself as a symbol of success, class, and achievement from the very start. And neither of these comes cheap. So no doubt that owning a Rolex watch is a statement in itself. But unlike the most prevalent belief, Rolex watches can be affordable only if you know what to buy! So today, we have decided to guide you through the Top Rolex Price list so that you can pick the one that suits your taste and budget.
But before we reveal the list to you, let’s answer some of the most-asked questions.
The cost of a typical Rolex watch is anywhere between £4900 to £56500 MSRP. However, there are a couple of factors that affect the pricing of a Rolex.
The average price for most Rolex watches falls between £5300 to £9100 MSRP. Most of these variants are either two-tone or stainless steel watches.
While many see the Rolex watches as needlessly expensive, however, there are legit reasons for the same. And, why not! A lot of effort and hard work goes into making these flawless timepieces. The materials used are of premium quality, so it is only apparent to expect a higher price.
Did you know that the Rolex watches are crafted entirely by hand by the most skilful watchmakers? The luxury watch brand demands the best out of everything and hence, keeps a tight check on the various materials and processes involved in watch production. In terms of materials, the brand uses only 18ct gold or 950 Platinum. So, if a company uses only the highest-quality elements, it will surely be expensive but worth it!
Watch-making is a challenging profession that involves a lot of money. Rolex has multiple developments and research departments that are well-equipped with the latest professional facilities. These factors ensure that the brand comes up with the latest manufacturing technologies to secure its top spot in the competition.
A Rolex is bound to stand the test of time. Whether there is a change in temperature, humidity, movement or altitude, Rolex timepieces can withstand it all easily. The luxury watch brand is synonymous with pushing boundaries and exploring the best. Each timepiece goes through several layers of testing to ensure the best quality.
Many people buy Rolex watches for everyday use, but Rolex watches are excellent investment opportunities. Rolex’s collections maintain a consistent rapport and can be instantly recognized. Numerous watch collectors love the watch brand, and it retains its value over time.
Know More: Why Is Rolex So Expensive?
A Rolex could be your dream watch. So, you certainly don’t want to end up spending on a fake one. Over the years, counterfeiters have become better at faking luxury watch brands. Therefore, it’s essential to check the authenticity of a Rolex before you purchase it.
An authentic Rolex watch will have a deeply engraved serial number. The stamp of the serial number is between the lugs at the 6 o’clock location. You have to remove the bracelet to find it. The fake ones will have sloppy engraving.
An authentic Rolex watch shows different types of logos. For example, there is one at the top of the watch. A genuine Rolex has a precisely centered and slightly elevated crown logo. On the other hand, a fake watch mostly fails to include this.
The second is perhaps the most challenging thing to copy. It should move eight times in a second. In a fake Rolex, the second hand will have a shaky motion instead of a continuous one.
The fake ones use cheaper quality to manufacture the watch and hence, are much lighter than the genuine Rolex.
Most of us tend to believe things that are too good to be true. Look out for the price if you find a Rolex that costs too low. Be aware and avoid any deals that are too alluring.
Rolex pays a great deal of attention to every minute detail. A few things to check are:
If any of it seems incorrect, then it’s probably a fake one.
Know More: How to Verify the Authenticity of a Rolex watch?
You’re in the mood to buy a Rolex. There are all sorts of Rolex watches in the market, and each of them is unique. Apart from the sentimental value, it is also essential to consider the monetary worth of the watch. So, for you to be able to buy a Rolex, it’s essential to know the various models and the price range.
Let’s check out each of them!
The Rolex Submariner watches are available in two-tone, stainless steel, and precious metals. The collection has held its value over the years. The price of a typical Submariner ranges from £6100 to £27900.
The most popular Rolex Submariner models are 126610LN and 124060, with an MSRP of £6900 to £6200. Depending on the reference, a Rolex Submariner can be worth up to 100% in the pre-owned market.
Perhaps a Rolex Datejust is the most iconic watch from the luxury watch brand, and it is also the most versatile one. The cost of a Datejust varies widely because of both women’s and men’s references. Different sizes, materials, and dial options are available for a Datejust, which creates a vast range in cost.
The cost of Rolex Datejust ranges £5000 to £11000.
The cost of the Rolex GMT MASTER II collection depends on the materials used to construct the watch. The watches come in two-tone and stainless steel options. The cost of a typical GMT MASTER II ranges from £7400 to £31000.
The most popular watches from the collection are the Batman and the Pepsi, which can be worth up to 100%+ MSRP.
With the introduction of the fresh new dial colours, the demand for the Rolex Oyster Perpetual sky-rocketed instantly. There was a significant shift in both its pricing and popularity. For the first time in 2021, the Oyster Perpetual watches are worth more when pre-owned than new.
Depending on the size of the model, the cost ranges somewhere £3900 to £4500.
The Rolex Daytona is one of the most prestigious and sought-after watches. Since the collection is available in limited quantities, the cost of the Daytona watches is worth up to 200% in the pre-owned market for the stainless steel models.
The cost of a Rolex Daytona ranges from £9800 to £56500.
The Rolex Sea-Dweller is a robust and sturdy Submariner model. The depth capacity of Sea Dwellers goes up to an impressive 3900 meters. With the boost in performance comes a hike in price as well. The Rolex Sea Dwellers range from £8900 to £12500.
In the past few years, Rolex has introduced a stainless steel reference to the Sky-Dweller collection that makes the watches easier to obtain in terms of cost. If you are purchasing two-tone, stainless steel or other precious metal references, then the price of a Rolex Sky-Dweller ranges from £11200 to £37500.
The Sky-Dweller stainless steel reference became so popular that the watch piece sells over MSRP in the pre-owned market.
Are you thinking of buying the most popular tool watch? The Rolex Explorer and Explorer II make for the best choices. The collection features a GMT complication and a no-date reference.
The GMT costs £6300, and the no-date costs £5000.
Arguably, the Rolex Day-Date President is one of the most prominent and precious luxury watches. The cost of the Rolex Day-Date starts at £27600 for the solid yellow gold references and goes up to £45200 for the platinum references.
The Yacht-Master prices widely vary in terms of cost. The beginner prices for the Yacht-Master Collection starts at £8500 and can go up to £36300. Regarding the pricing of the watches within the Rolex Yacht-Master collection, the case material is the most important determining factor.
The Milgauss is the smallest collection of Rolex. It is a watch that you either love to the core or dislike the hardest; there is absolutely nothing in between. The Rolex Milgauss costs £6300 MSRP.
Are you looking for a Rolex watch that is luxurious and yet pocket-friendly? The Rolex Oyster Perpetual Ref. 276200 for women that costs £3900 is the cheapest Rolex watch. For men, the most affordable model is the Oyster Perpetual with Ref. 126000, which costs £4300.
It is indeed a feeling of great joy for a person to own a Rolex watch. A Rolex timepiece holds its original value, which positively contributes to the technological advancement of the luxury brand. The choice of a Rolex watch dramatically depends on your taste and personality. There is always a model for everyone.
Once you invest in a Rolex watch, you can pass it on to the next generation and so on. Therefore, the financial investment you make is worth it. This is a wise investment with great value.
Please Note: We do not guarantee the exactness of any of the information in this resource. The price of a Rolex watch may vary owing to the market demand.
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