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A Comprehensive Guide to Rolex Serial Numbers

June 28th, 2019

Rolex is indeed one of the most popular and esteemed Swiss luxury wristwatch manufacturers in the world. A Rolex watch is a symbol of prestige, class, wealth and, of course, flawless style. However, the brand’s immense popularity and success also paved the way for counterfeit dealers who began appearing in the market from the 1960s. Today, fake Rolex watches are becoming increasingly advanced, and they are in high demand.


There are indeed many ways or tricks to distinguish between a real and fake Rolex watch. However, Rolex serial number is always a significant way to authenticate your luxury timepiece. Now, you may wonder, ‘Do all Rolex watches have a serial number?’ The answer is:

Every Rolex watch comes with a unique serial number that depicts what year the timepiece was made. Moreover, the serial numbers are also a great way to ascertain the actual value of your Rolex watch. And, eventually, it will enable you to sell your Rolex with confidence and no hassle.

Also Read: The Most Popular Rolex Watch Is Also the Most Underrated

Thus, let’s today find out what these serial numbers indicate and check a Rolex serial number. And also, know how the Rolex serial number check can help to verify your Rolex’s authenticity.

How to find a Rolex serial number?

All Rolex watches are engraved with a serial number that serves as a personal identification number. The serial number can help you to find out the approximate age of a Rolex watch. However, for those who are wondering ‘how do I check a Rolex serial number?’ it is important to note:

You can find the serial number in different places, depending on the year or age of the Rolex watch. The brand engraved the serial number between the lugs at the 6 o’clock side behind the bracelet on older Rolexes. Thus, you would require removing your bracelet from the watch case for finding out the serial number. However, it is typically a 4-8 digit number.

Well, Rolex began engraving the serial numbers on the inner bezel (called rehaut). It is present under the crystal at the 6 o’clock position from 2005 onwards. Thus, you do not have to remove the bracelet to identify the serial numbers in modern Rolex references.

While Rolex started to engrave the number only on the rehaut in 2008, all Rolex models featured their serial numbers in the same place from 2010. This means modern Rolexes do not have the serial numbers etched between the lugs at 6 o’clock. The number is on the inner rehaut.

Also Read: New Rolex Day-Date 36: The Watch of Prestige

However, a more straightforward way to check the Rolex serial number is to look at the Rolex authentication certificate. Or, if you retain the original paperwork, you will find the serial number there.

The New Serial Number System Introduced in 2010

In 2010, Rolex stopped following any consecutive numbering order, introducing a new number system for its precious watches. Today, the brand provides its timepieces with a unique and random identifying number and letter. Earlier, it was pretty easy to determine a watch’s age or production year using Rolex serial numbers databases. However, it is no longer possible as the serial numbers are mixed and random.

The most significant reason for introducing the new number system is making it more difficult for counterfeit watchmakers. It is indeed hard to laser carve the numbers with similar perfection as the way Rolex does.

Why does Rolex use Serial Numbers?

Rolex provides its watches with a unique serial number to make it easier to spot fake Rolex watches. The serial number is indeed a significant way to determine if a Rolex is real or fake, thereby helping to authenticate a Rolex watch. Rolex started achieving massive success and popularity over the years. And this paved the way for counterfeit Rolexes in the watch industry, especially in the 1960s.

However, the brand’s first step for battling this problem was offering a unique set of serial numbers to every watch. Interestingly, the serial numbers make it difficult for fake dealers to pull their forgeries off as the real deal. Moreover, the numbers are also known to bear detailed information about each watch.

Also Read: Rolex – The Kew Observatory ‘Class A’ Certificate

The serial number typically delineates the watch’s year of production, where it was created and also, the craftsperson making it. Moreover, the numbers are unique to every Rolex timepiece. This means two Rolex watches will not ever possess the same serial numbers.

The new unique randomised serial number system, the Rolex authentication certificate and paperwork have made it much harder for fake Rolex watchmakers to design replicas similar to the original ones. Regardless, it is always a good idea to check the serial number of the Rolex watch you are looking to buy or sell. Follow it by Rolex serial number check or ‘verify the authenticity of Rolex serial numbers’ using the brand’s serial number chart.

However, for those looking for “where can I sell my Rolex”, try to find out the serial number of your watch beforehand. This will help you establish the value you are likely to obtain from professional Rolex watch buyers in London like, at The Luxury Hut.

How to Verify the Authenticity of a Rolex watch?

October 24th, 2018

Rolex is a universally recognised brand committed to producing watches that represent the ultimate luxury, excellence and elegance. The leading Swiss manufacturer is known to make more than 2,000 watches each day. However, there is also a market that produces counterfeit Rolex watches varying dramatically in quality.

rolex authentication

In short-term financial emergencies, you may decide to sell your Rolex watch to raise some fast cash right away. Whether it was gifted or bought from the second hand market, you may find it challenging to establish the authenticity of your Rolex watch before selling it in London or anywhere in the UK.

The counterfeit Rolex watches may be becoming increasingly advanced in recent years. However, some key things can help you to spot a fake Rolex or authenticate watches of Rolex. Take a look!

Serial Numbers

Rolex engraves the serial number of its watches deeply into its metal. This number is situated behind where the band joins the watch’s body on the 6 o’clock side. On the contrary, a fake Rolex timepiece usually has the serial number carved with acid.

A genuine Rolex watch will have its model number on the 12-hour side. However, counterfeiters do not often bother to change these numbers. Instead, they print the same digits on every replica. You can just remove the band of your watch by using a small paper clip or pushpin to see the model number.

However, the brand is reportedly known to have refined its methodology in this respect. They muddled the serial numbers in the new Rolex productions. And, only a professional Rolex dealer can help you to date them & verify the authenticity of the Rolex serial number.

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Quality and weight

Rolex produces watches of utmost quality and accuracy. Interestingly, counterfeit watch makers have become increasingly proficient at designing high-quality fake timepieces.

  • A genuine Rolex comes with precise engraving, solid bracelet links and will also feel heavy.
  • The coronet marking at the 6 o’clock position is visible only by using a magnifying glass.
  • On the contrary, in counterfeits, you can see it clearly with the naked eye.

Moreover, a genuine Rolex timepiece will weigh heavier than its counterfeits because Rolex makes its watches with real metal and crystal. Your Rolex watch should feel substantial on your wrist and hand.

The watch case also plays an essential role in determining whether your Rolex is fake or real. The case back of your asset must be plain with no logo or engravings. Moreover, new Rolexes come with a hologram on their case, making it feasible to help in Rolex authentication.


Many Rolex watches feature a small window that shows the date and a small magnification lens or ‘Cyclops. The lens makes it effortless to read the date. However, it is a convex lens that the watchmaker sets right over the date aperture on the dial. Thus, you will feel a bump running your finger over it.

If the Cyclops over the date dial does not magnify the date, your Rolex is probably fake. An authentic Rolex magnification lens amplifies the date up to 2.5x, taking up virtually the entire date window.

RelatedA Guide to New Rolex Warranty Card 2020

The Tick

Another significant sign that can help you in Rolex authentication is the “Tick” sound. As with any Rolex, the second hand in your watch will move so smoothly that it will not make any ‘ticking’ noise.

Generally, the second hand motion in many watches may be jerky because they have quartz movements, not automatic. Thus, when the seconds hand shifts precipitously, it produces the ‘tick, tick’ sound.

  • Reversely, Rolex movements are mechanical and self-winding.
  • A Rolex movement is broken down into eight micro ticks per second, making it look like a ceaseless motion.
  • If you hear a slow ‘tick’ sound coming from your timepiece or see that the second hand jerking with every tick, your watch is possibly not genuine.

However, every Rolex model features a particular style of hands. Like for example, the Yacht-Master comes with a thicker minute hand. On the contrary, the hands of Rolex Daytona stretch a little bit longer, extending to the hash marks.

Today’s counterfeiters may be proficient enough to replicate the advanced movements of luxury watches like Rolex. However, they often use whatever components are available for saving money and hope that buyers may overlook such detail.

If you are a little bit conscious, keeping in mind the above-mentioned essential tricks and tips, you can easily spot a fake Rolex.

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Choose a professional Buyer to verify your Rolex’s Authenticity

You can spot some fake Rolexes easily by comparing them with another same watch. However, others may require trained eyes for checking their authenticity. Thus, it may be a good idea to take your luxury timepiece to potential Rolex watch buyers for Rolex authentication.

A professional watch dealer will verify your watch’s authenticity and also carry out an accurate valuation. And ultimately, they can provide you with the most competitive price in the market if your Rolex is genuine.

Related: How to Verify The Authenticity of An Audemars Piguet Watch?

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