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Timeless Story Of The Jaeger-LeCoultre Reverso

March 25th, 2022

Let’s just say that everything the brand Jaeger-LeCoultre is today, owes it to the ‘Reverso’. The Reverso is one of the most popular and iconic creations by Jaeger-LeCoultre that sports an inventive and exciting watch design. Collectors and enthusiasts highly regard the watch as a great investment piece that can fetch a hefty amount when you sell Jaeger-LeCoultre watches in the pre-owned market.

sell jaeger lecoultre watch

But before we tell you how good and grand the ‘Reverso’ really is, let’s start with a brief history.

History Of The Jaeger-LeCoultre ‘REVERSO’

It all started back in the 1930s when the British Army officers residing in India faced problems with their broken wristwatches during the polo tournaments. To avoid breaking the watches while playing the game, the Army officers went to a watch trader named Cesar De Trey and asked him to create a watch that would be safe while playing polo.

Trey discussed the event with Jacques-David Coultre (former owner of the LeCoultre manufacture) and teamed up with Jaeger S.A. to develop the world’s first sports timepiece – The REVERSO!

The result of the collaboration was exceedingly impressive as the masterminds used a reversible case instead of a protective grill that made history. The case showcases the case back. This innovative feature allowed the polo players to use the reversible while playing polo, safeguarding the watch dial and the delicate crystal.

Spectacular & Innovative Design Of The ‘REVERSO’

Elegant yet sporty, the Jaeger-LeCoultre Reverso combines the best of both worlds (dress + sporty) to impress a vast audience base. The typical rectangular shape of the watch makes the Reverso easily recognisable and has become synonymous with the luxury watch brand. You can wear it with both a tuxedo and casual shirts.

In 1931, LeCoultre designed a watch with approximately 30 parts that were flexible enough to completely turn around using the pins, grooves, and a locking mechanism. This feature allowed the case’s central part to rotate almost 180 degrees. The original Reverso model came with a case diameter of 38mm by 24mm by 6mm, and the dial featured dart-type indices, baton hands, and Arabic numerals.

All these features collectively made the Reverso a hit in the watch market.

Additionally, you can also customise the watch with engraving and lacquer, making it even more appealing.

Even though the watch’s design meant practical usability, Reverso’s classic aesthetic and JLC’s excellent craftsmanship made it stand out for its exceptional creativity, originality, and other extraordinary features. Whether it has engravings, lacquer, miniature paintings, gemstones, or enamel, the Reverso indeed stuns the audience with its unique qualities that represent the very best of Jaeger-LeCoultre.

Rising Popularity Of The ‘REVERSO’

The popularity of the Reverso went increasing far and wide. To acknowledge this fact, LeCoultre developed a new movement for the watch after two years, the Calibre 410.

Two very significant Jaeger-LeCoultre Reverso watches designed during this time was:

  • The Maharani Reverso in 1936
  • The Reverso from 1935 made to honour Amelia Earhart’s flight from Mexico to New York

Soon enough, World War II struck the world. As a result, the growing popularity of the JLC Reverso watches came to a halt. And then came a time when round shaped watches outclassed the loved square-shaped Reverso watches.

By the 1970s, the model even fell out of production, and the following two decades witnessed immense popularity of the Japanese Quartz watches.

But things changed in 1982 when the JLC Reverso made a hitting comeback with the Quartz Calibre 601. Things took a positive turn, and in 1985, the brand produced its first water-resistant Reverso case. Soon the Reverso gained momentum to attain its position as a strong contender in the 1990s.

In 1991, JLC launched a new edition of Reverso to celebrate its 60th-Anniversary. The watches featured new movements, bigger case sizes, and complex complications. The list of the ‘Firsts’ includes:

  • Tourbillon watch in 1993
  • Minute-repeater watch in 1994
  • Retrograde Chronograph in 1996
  • Perpetual Calendar in 2000

Jaeger-LeCoultre ‘REVERSO’ In The Modern Era

Jaeger-LeCoultre is a brand of multiple innovations, and it continues to introduce new collections with innovations even in the new millennium. For example, in 2009, the brand was the owner of two notable awards in the 21st era’s first chronometry competition.

Over the years, Jaeger-LeCoultre has showcased its masterwork with several timepieces, including:

  • Gyrotourbillon 2-2008
  • Tryptique- 2006
  • Quadriptyque-2021

Additionally, JLC is the proud innovator of some of the most stunning watch pieces like the Ultra-Thin Tribute & the Duoface. Both of which retain the essence of the original.

Jaeger-LeCoultre ‘REVERSO’ Watches For Investment

Even simple Reverso watches look gorgeous. Additionally, after 90 years of their existence, the watches receive the same love from enthusiasts and collectors alike. If you intend to buy one from an investment perspective, below is our list of all the Reverso watches that will gain you an impressive amount when you sell Jaeger-LeCoultre watches to reliable watch buyers in London.

Top 4 JLC ‘Reverso’ Watches To Invest Are:

1. Reverso Classique Ref. 250.8.10 (Year: 1931)

A slim and sleek watch with neat and distinctive lines differentiates the Reverso Classique from the rest. The watch appears pretty uncomplicated. This is one of the main reasons the watch has undergone constant refinement for 85 years. The Reverso Classique is also the only watch from the entire JLC catalogue to offer an option with the Quartz movement.

If you intend to purchase a JLC in a fairly moderate price range, this is the one! After all, one must hang on to the ‘Classiques’ for as long as possible.

2. Reverso Sun & Moon Ref. Q2753470/ 270.3.63 (Year: 1999)

Do you want a watch that quite literally turns all heads? The Reverso Sun And Moon, featuring a scratch-resistant sapphire dial featuring the moon’s various phases as a clear indicator of day/ night, is a watch to behold. The Sun and Moon come with a case of either pink or yellow gold or stainless steel. If you aren’t a huge fan of metal bracelets, you can also opt for the leather strap.

3. Reverso Squadra Chronograph Q7018120/230.8.45 (Year: 2006)

A little wider than it’s fellow mates, the Squadra holds more space for incorporating more complications. To your surprise, the Reverso Squadra was the first watch to sport a square dial, but unfortunately, its patent got rejected. Moving forward, Rene-Alfred Chauvot designed the Reverso case in 1931.

4. Reverso Duo Face Day Night GMT Ref. 270.1.54 (Year: 1994)

The Duo face comes with a second dial that shows a different time zone, allowing the wearer to adjust it easily. On the other hand, the traditional plain black option enables you to include engraving. This is the kind of watch you can both during a polo watch and any formal gathering.


Despite its vast range of complications and changing functionalities, the JLC Reverso has always maintained its perfect symmetry of form and practicality. This gives the watches a timeless appeal. As the name suggests, the’ Reverso’ allows reversal of the case to present the best form of functionality. It is one of the most iconic and innovative watches in history. It even makes for a great investment timepiece that will secure a good amount when you sell Jaeger-LeCoultre watches in the secondary market.

Deal with London trusted watch buyers, The Luxury Hut, to secure the best competitive price for your JLC watch. Call them on 0207 242 9160 for more details.

Also Read: ‘Jaeger Lecoultre’- All About The Revolutionary Watchmaker

‘Jaeger Lecoultre’- All About The Revolutionary Watchmaker

November 19th, 2021

With its dedication to perfection and extensive horological history, 187-year-old Swiss watchmaker Jaeger-LeCoultre is one of the world’s most successful watch brands. It’s no surprise that the brand is known as ‘The Watchmaker of Watchmakers’.

However, not many of you are aware of its rich and illustrious history of watchmaking. The watch brand is not just an embodiment of luxury but is responsible for some of the most significant innovations in watchmaking.

jaeger lecoultre watches

The History of Jaeger-LeCoultre

Jaeger-LeCoultre’s history drives back to 1833 in the village of Le Sentier in the Vallee de Joux of Western Switzerland. Inhabited by a small population, the village needed some automatic facility for watch production. Charles Antoine LeCoultre offered just that with the invention of the machine that could cut the watch pinions.

A watch movement’s pinion is essential. The invention of the machine increased both the efficiency and the consistency of watchmaking. In 1844, Charles invented devices to advance the accuracy and efficiency of the process. For example, the Millionometre helped measure microns (millionths of a meter).

Charles Antoine’s boundless creativity led him to transform his family’s small shelter into a paradise of watchmaking. In 1866, Antoine and his son Elie established a manufacturing location called LeCoultre & Cie, which housed over 500 employees under one roof.

By 1900, LeCoultre & Cie had invented more than 350 Calibres, out of which 128 came with chronograph functions. Fortheenxt 30 years, it was LeCoultre’s far-sighted vision made the success of the watch manufacturing powerhouse evident. Over the years, the Grand Maison became the home of production for many major watch movements.

LeCoultre & Edmond Jaeger

In 1903, French watchmaker Edmond Jaeger invented ultra-thin movements and called for the most skilful watchmakers to develop them. And, with innovation deeply rooted in the LeCoultre family, Antoine’s grandson Jacques-David took up the challenge. He ended up creating an exclusive collection of ultra-thin pocket watches. This marked the beginning of a beautiful bond: ‘Jaeger-LeCoultre.’

At the same time, Cartier signed an agreement with Jaeger stating that their movements would be exclusive to them for 15 long years. LeCoultre, of course, produced the movements. Such high-end collaborations and intriguing innovations led to their official name as ‘Jaeger-LeCoultre’ in 1937.

Exclusive Collections

Jaeger-LeCoultre is most famous for its mastery in creating highly complicated timepieces. The brand offers watches that are classically styled and adhere to the modern charm to retain the aesthetic element. Everything is produced in-house from case to movement, calibre, dial, and beyond, and the watches come with an eight-year warranty for all the working parts across all models.

Their enduring style and unmatched quality make the JLC watches a loyal companion for any outfit. The watches are always on-trend and will hold value for the forthcoming generations. Whether you’re about to invest in a Jaeger-LeCoultre watch for the first time or looking to add another to your grand collection, check out the right luxury watch piece.

5 Most Significant Collections of JLC


The Jaeger-LeCoultre Reverso was launched in the 1930s when polo-playing British Army officers in India proposed a unique challenge to watch dealer Cesar de Trey. He then turned to JLC and his engineer Rene-Alfred Chauvot for help.

The need was to create a watch that could withstand the on-horseback steep bounces, and there it was the ‘Reverso’. This watch is an Art Deco classic, with the case’s sliding centre allowing it to flip over. You can also engrave a personal message in the plain case back. The Reverso remains a sought-watch timepiece for its aesthetic get-up.


The Master collection, as it sounds, is the best-selling catalogue of JLC. Instead of additional embellishment, the watch sports an elegant aesthetic that focuses on the very essence of what a luxury timepiece is. The collection most precisely highlights the reliability and pure state of the watch form.

Since the start, the Master collection comprised of multiple family lines. The most popular ones are- The Jaeger-LeCoultre Master Control, the Jaeger-LeCoultre Grande Tradition, and the Jaeger-LeCoultre Master Ultra Thin. The Master models look classy, elegant and are an epic reflection of the watchmaker’s excellent craftsmanship.


In 2018, JLC released the Polaris collection based on the 1968 Memovox Polaris to mark its 50th anniversary. This is most notably a Diver’s alarm watch. The new Polaris now puts the brand’s versatility on the forefront and hides an impressive movement in a traditional case. The timepiece comes with a 42mm case diameter and a wide dial but a narrow bezel.

The Polaris’ sleek lines and stunning technicality offer an effortless synchronization, making it ideal for thrill-seeking. The watchmaker has taken a modern, contemporary approach while retaining the essential essence of nostalgia to make it a must-have!


Honestly, the Atmos collection still surprises people because of its intriguing inventiveness. Imagine a watch that comes with a sealed capsule, temperature change, and a combination of gases that expand and contract. The mechanism winds naturally. The most subtle amalgamation of modern and classic elements stands as the secret to Atmos’s timeless charm.

You can observe the complexity of the watch’s machinery from all angles! An Atmos has always kept up with the changing times while sticking to its roots.


Unlike the prevalent notion, women were the ones to wear the first wristwatches. Always striving to be different and unique, Jaeger-LeCoultre was the first to create luxury, elegant women watches that came with diamonds and exceptionally small calibres. The famous Rendez-vous collection is a tribute to this tradition and aims to make modern women feel and look magnificent.

The collection is true to the watch brand’s innovative style and the sapphire bottom reveals some of the most complex mechanisms. The subtle delicacy of its fine finishing edge, its face covered or finely engraved in mother-of-pearl, and the brilliant shine of the valuable stones, everything screams grace! The watches are an ode to the beauty that outlines the wrist of a female, both day and night.

What next? The JLC brand has earned its reputation by making some of the most significant watch innovations over the years. Wondering what they are?

Let’s have a look.

3 most powerful innovations by Jaeger-LeCoultre are:

  • The Millionometre

JLC has a luxury watch brand that has always been particular about the precision of watch manufacturing. In 1844, Antoine invented the Millionometre, the first tool capable of measuring down to a micron’s breadth.

  • The Classic Alarm

Surprisingly, the Polaris Memovox that came in 1968 was not just an exercise in the ice-cool dial design. Instead, it was the result of 18 years of alarm-watch innovation at the JLC! This was all based on a hammer that used to strike inside the case repeatedly.

  • The Eternal Clock

Have you ever heard of a watch that requires no human intervention but runs effortlessly on a natural self-winding mechanism? Since 1928 the Jaeger-LeCoultre Atmos collection has defied the laws of physics. There’s a gas chamber that expands and contracts according to the variations in the air temperature.

So far, we have discussed how Jaeger-LeCoultre has a watch manufacturer, has offered innovation after innovation over the years. But is there anything that beats an authentic Jaeger-LeCoultre vintage watch?

Of course, a new, modern watch piece reflects the fast-changing times, but it is a vintage timepiece that exudes the natural character of the watch. Imagine wearing a watch that has stood against the test of time and still serves as a reliable and classic companion on the wrist!

Jaeger-LeCoultre offers many impeccable vintage watch pieces. Some of the most popular models are:

  • Memovox 825
  • Grande Reverso Ultra Thin Tribute To 1931
  • Grande Reverso Seconde Centrale
  • Polaris E859

For most people, watches are more of a practical accessory that adds a persona to their style. But then, many consider luxury timepieces beyond that. If you’re thinking of starting investing in watches, a JLC timepiece can be a great purchase!

You can start by purchasing the Jaeger-LeCoultre cheapest watch to add to your collection. Please don’t get it wrong!

A low-priced Jaeger-LeCoultre watch doesn’t at all mean that you’re buying something unworthy. Think of it as a solid deal. You can get your hands on the Jaeger-LeCoultre Master Control Date, probably the most affordable JLC timepiece.

‘Master Control Date’ – The Cheapest JLC

The watch is well-equipped with a brilliant in-house movement and features all the characteristics of a typical luxury watch. The watchmaker has finely blended high horology and excellent production skills on this one. The watch comes with a 39mm case diameter clean, round shape and looks elegant on the wrist. With a water resistance of 50m, you can withstand an accidental encounter.


The Jaeger-LeCoultre Master Control Date is undoubtedly one of the top luxury watch brands with a rich heritage of excellence and discovery. They have forever experimented with their style and shall continue to do so in the future- a quality that makes them so loved by the real watch enthusiasts.

If you’re looking to add a piece of this luxury to your collection, then check out the names mentioned above and take on the world!

Also Read: Jaeger-LeCoultre Introduced New High Jewellery Calibre 101 Watches

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