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Rolex Watches Go Missing From Shelves, What Is The Reason?

May 26th, 2022

It’s not a false alarm anymore, but rather an unpleasant sight around the globe where the retail counters for one of the most prestigious luxury watch brands sit empty. Where are the Rolex watches gone? Even though we already know that it’s a weird world we live in, the world of luxury watches is getting surreal. All you can see are long Rolex waitlists, empty display areas, exploding prices, and record-breaking auctions.

rolex watch market

But why is this happening? The roots go back to the supply, demand, want, and need cycle. But there’s more to the story, we believe. Some collectors even call it the ‘perfect storm’ of various co-related factors that is literally driving the watch world crazy!

Before we jump into the story’s core, a little lingering around the topic is necessary.

What is the Rolex Scarcity?

No matter how tricky it sounds, this is happening for real. But whether it is natural or artificial is still a debate. For in the world of horology, Rolex sits comfortably as the Crown-wearing brand that constantly raises the bar for the other brands to surpass. For instance, the iconic Submariner or the Rolex Daytona remains in high demand throughout the year. People say that the demand has only increased.

But if you visit a retail shop to get hold of one, it’s almost impossible to get it. The reason is the shortage. Few of the most desirable Rolex models are no longer available on the shelves.

When did the Rolex shortage begin?

While there is no official start to this scarcity, experts, buyers, and collectors believe that it is since Rolex’s early origin to Baselworld 2016 and also after the release of the Daytona Ref. 116500LN. The Reference quickly garnered a lot of attention and praise amongst the watch enthusiasts. The particular model with a ceramic bezel, a white/ black dial, and the brand’s signature Oystersteel bracelet and case soon became a must-have Rolex watch.

The curiosity for this particular variant went up so high that collectors couldn’t manage to score one from the nearest dealer or store and stood in a long queue. Naturally, this raised the hype and demand for this watch.

What started with the Daytona Ref. 116500LN eventually spread to the other popular variants like the Explorer, Submariner, GMT-Master II, Sea-Dweller, and others. Whether it was the innate desire to buy one, the social media hype or the fear of missing out on the trending Rolex, more and more people found themselves getting part of a long waiting list. The problem was that the production count remained the same or less.

What factors are causing the Rolex Shortage?

Now, this is where things get a little complicated. To be honest, Rolex did experience a disturbance in their supply chain during the pandemic for obvious reasons. Their factory was closed down for months. However, some reports say that the scarcity scene was already underway before the lockdown began. So, after conducting research, we have compiled a few factors that could have possibly led to this scenario.

Also Read: A Comprehensive Guide To ‘Rolex Finance’

5 Most Popular Reasons For The Rolex Shortage Are:

  • Artificial Scarcity

There can be two narrations to this story. One where the production count of the Rolex watches is genuinely low without the involvement of any conspiracy. Next is where Rolex has created an illusion of scarcity to generate an unexplainable hype around the popular models. As we know, the fear of losing out on something important makes people gravitate towards it more. Rolex has somehow tapped into this idea to retain the popularity of some of its most desirable watches.

This boosts the sales and keeps the model in demand always! The brand manufactures fewer of the most desirable variants to maintain the shortage in the market.

  • Natural Phenomenon

As said above, it can be a smart response to a natural phenomenon. Some Rolex dealers claim that the brand is sending the same count of Rolex watches every year. However, it is the demand that has increased over the past few years. In that case, it is natural for the Rolex watches to sell out faster than before, creating a shortage in the market. However, the brand manufactures some of its most desirable models at the same or lower rate, but not more, necessary to meet the demand.

  • Love for Rolex

Who doesn’t want to get a Submariner or a Daytona these days? Also, the rising prices of the Rolex models have made Rolex a popular investment option. People are getting crazy about purchasing a Sub, Daytona, Explorer, or GMT-Master II model. The watches will fetch a lucrative value when you sell Rolex watches to reputed watch buyers in London.

Also, if you think of it, people love Rolex, don’t they? Rolex qualifies to celebrate any occasion or achievement. The watches are an epitome of prestige, power, and luxury, all the qualities which you want to flaunt.

  • High Standard

Fans value Rolex timepieces because of their exceptional craftsmanship, design, and quality. Each watch piece is handmade and goes through several tests before leaving the manufacturing unit to attest to premium quality and robustness. Creating each watch involves a lot of time and effort, and Rolex is a brand that will never compromise on the quality standard. As a result of this strict adherence to the rule, Rolex produces only a limited quantity of pieces of the most popular models like the Submariner or the GMT-Master II to maintain elegance.

  • Increased Market Value

Market value refers to a particular product’s value in the investment community. The market value of Rolex watches has skyrocketed in the past couple of years due to various reasons like scarce availability, etc. This phenomenon leads to an increase in the value of Rolex watches in the secondary market.

As buyers cannot grab a popular Rolex variant from the retail, they quickly turn to the secondary market to buy one. The most sought-after status of the Rolex watches makes it even more difficult for the buyers and collectors to find one.

Can you still buy Rolex?

After this entire riot, buying a Rolex or Rolex investment might seem like a far-stretched dream. But if you carefully look around, Rolex watches are ‘everywhere’. Well, of course, there’s a catch. If you manage to get over the mentality of buying an all-new Rolex at an inflammatory price, you can opt for the pre-owned Rolex models.

Buying pre-owned Rolex models is the trend of the season. You can go to a reliable and reputed pre-owned Rolex watch dealer and simply pick the Rolex model of your choice. For instance, at The Luxury Hut, you can explore a vast selection of vintage, rare, and recent Rolex models in various case, bezel, dial, and bracelet options that is most certain to meet your taste. You can even find hundreds of the same reference numbers!

Also Read: 10 Unknown Rolex Facts That Need Your Attention

Some of the most popular Rolex models you can shop from The Luxury Hut are:

  • Submariner
  • President Day-Date
  • Explorer
  • Cosmograph Daytona
  • GMT-Master II Pepsi
  • Submariner HULK
  • Oyster Perpetual
  • Sea-Dweller
  • Datejust II

The professionals have over 40 years of combined experience in the field and are among the most trustworthy Rolex watch sellers in London. The specialists attest to the authenticity of Rolex watches and assure that each timepiece is in its best condition to ensure 100% customer satisfaction.

You can buy the pre-owned Rolex watches from their official website. Alternatively, call them on 0207 242 9160 or book an appointment at their Hatton Garden Office to visit in person. Not to worry, as the pre-owned Rolex watches come with The Luxury Hut’s Certificate of Authenticity and 12 months Comprehensive Guarantee for added security.

Will the Rolex Shortage Reverse?

As long as the demand and popularity for certain Rolex models remain high, the shortage is most likely to remain the same. Moreover, Rolex shows no sign or intention to increase the production rate. They also do not update the authorised dealers on which watch they will send at any given point in time.

Meanwhile, the buyers go the extra mile to buy the less popular Rolex models just to be in the good books of the authorised dealers. Considering all the given scenarios, it seems that the leading watch brand is playing the cards just right by limiting the production and keeping a minimal point of contact.

However, nothing absolutely can deny that Rolex watches are indeed the best! Also, you can always buy a pre-owned Rolex watch from The Luxury Hut. The officials are running an Exclusive Sale on luxury watches, including popular Rolex timepieces, at up to 40% off!! Go and check it out!

Also Read: Top 7 Rolex Investments For 2022

10 Unknown Rolex Facts That Need Your Attention

February 22nd, 2022

Prestige, success & luxury- the brand with the golden crown ‘Rolex’ is worthy of all the fascinating adjectives. From royals to celebrities and elites, everyone flaunts them as it is quickly recognisable as a brand of status & wealth.

Founded in 1905, Rolex has been reigning for over a century. With such enormous popularity, it has to be the topic of discussion. And Rolex, the rightful leading luxury watch brand, has a lot of opinion-givers. But honestly, how many of you know the history or the facts?

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Hence, we have rounded up the lesser-known or unknown facts about this iconic watchmaking company that is sure to surprise you. The blog answers all the questions you were so far afraid to ask.

How much is a Rolex watch?

Perhaps, this is the most asked question related to Rolex. Each Rolex is unique, and so is the price of every Rolex model. You must know the factors that affect the pricing of a typical Rolex watch. They are as follows:

  • New Movements
  • Materials
  • The popularity of the Model
  • Complication
  • Innovation

Where are Rolex watches made?

It seems like a very basic question, but unfortunately, many get tricked. Rolex is a Swiss watch manufacturer, with all the Rolex timepieces built in Switzerland. So, if you ever come across a Rolex made in China, remember that it’s fake.

Moreover, Rolex designs all the essential components to make a prestigious Rolex watch in-house.

What was the first Rolex watch?

Different people will have different answers to this question, but the truth is that the first-ever Rolex was the Oyster Perpetual watch. The first OP looks fairly different from the one available today, Fibut it still has a lot of demand.

Moreover, many might argue that the founder of Rolex, Hans Wilsdorf, had created an 11-ligne Rebberg watch with Aegler pieces before Rolex and believe it to be the first Rolex. But others argue that no document mentions the timepiece like a Rolex.

So, get your facts straight, folk!

What is so special about a Rolex watch?

Rolex, as a watch brand, dominates the world. Even if you aren’t a watch fanatic, you probably must have heard the brand ‘Rolex’. Are they valuable elements, innovative design, technical advancements, or all three?

Unlike other brands, Roles is always up for perfection. Additionally, there are a few factors that make a Rolex so special even after decades; they are as follows:

  • Using 904L Steel
  • Own Science Lab
  • Hand-Assembled
  • In-House Gold Foundry
  • Innovative Technology

Is it worth buying a Rolex?

The overwhelming count of watch brands to select from can often put you in a dilemma. But if you genuinely want to invest in a watch that you will appreciate, Rolex is a safe bet! If you plan to invest in any of the models today, expect to fetch a higher value when you sell Rolex watches in future.

Also, not to forget the unmatched elegance of the Rolex timepieces. Owning a Rolex is an achievement in itself!

Also Read: ‘How & When’ You Should Service Your Rolex Watch?

Do Rolex watches hold their value?

Firstly, you must know that Rolex’s popularity makes it so valuable. Secondly, there’s a strong reason why the value of a particular Rolex model increases, decreases, or remain the same. It is the demand and supply chain.

The catch is Rolex intentionally restricts the manufacturing of some of the models to retain its desirability in the market. As a result, people who wish to purchase are willing to offer almost double the value!

Additionally, Rolex naturally holds the best value among all its competitors, making them an excellent investment option!

Are Rolex watches a good investment?

A question that is creating a lot of buzz in the watch landscape is ‘Are Rolex watches a good investment’? And guess what, it indeed is! Not just good, but in today’s scenario, the best!

As per the latest 2022 reports, Rolex has yielded better returns than stock, gold, or any other asset. In the past couple of years, Rolex’s value has skyrocketed. Thanks to its limited supply (Answered in the last question).

Therefore, if you’re willing to put your savings on an item that will not just retain its value but also appreciate, give Rolex a go!

What is the cheapest Rolex watch?

Honestly, no Rolex comes at a cheaper price tag. However, certain factors can affect the price; they are:

  • Material
  • Complication
  • Size
  • Age
  • Scarcity
  • Condition

But, if you want a specific name, we believe that the Rolex Oyster Perpetual, the oldest Rolex watch, comes at a comparatively lower price.

Which one is the most expensive Rolex watch?

Apart from being valuable and prestigious, Rolex is also one of the most expensive luxury watch brands. A few coveted Rolex models attract exceedingly high prices at auctions.

There’s an in-depth list of the most expensive models, but the single most expensive Rolex timepiece is the Rolex ‘Paul Newman’ Daytona model.

Do Rolex watches last forever?

As a reputed watch brand, Rolex guarantees the proper functioning of all the watches for five years from the date of purchase. The warranty excludes a few points like:

  • Cases of loss & theft
  • Wear & Tear
  • Damage or Defect caused by Misuse
  • Substituting or Adding Components with the Non-Original Parts
  • Service/ Repair done by a third party

But the good news is that, in the majority of the cases, Rolex timepieces last a lifetime provided you take good care of them.

Tip: For a Rolex to last a lifetime & beyond, service the watch every ten years for optimal performance.

Moreover, if you take good care of your Rolex, expect to fetch a higher price if you decide to sell Rolex watches in the pre-owned market.

SUMMARY

After knowing all these fascinating facts about Rolex, it is not difficult to get more impressed. Rolex has been what it is for a very long time and shall continue to remain so in the years to come. The luxury watch brand is an icon of perfection and precision and continues to evolve unconventionally.

In fact, as per the latest 2022 reports, the demand for Rolex has skyrocketed to an unimaginable extent. So, if you’re lucky enough to own a Rolex already, expect to get a high value if you sell Rolex in the pre-owned market.

Related: Top 10 Facts You Should Know About Rolex

5 Best Casual Rolex Watches for Men

July 24th, 2020

Since its inception in 1905, Rolex has been relentlessly creating incredible pieces of technology and style that uplifted the standard of watchmaking. A Rolex watch is designed to underline one’s personality and style, working more than a mere timekeeper. Thus, it is no longer a paradox why Rolex is so expensive.

sell rolex gmt master

Rolex has indeed crafted some of the most versatile and best watches in the world. From the iconic Submariner, revolutionary Daytona to the composed Air-King and Cellini, there is a Rolex for every taste and lifestyle.

However, today we have listed some of the best casual Rolex watches for men that are prized for their classic aesthetics and minimalistic features. Also, they are indeed sought-after among collectors too.

Have a look!

Rolex Day-Date Reference 118139

The Rolex Day-Date President collection is most recognised and revered for their gold watches that portray status symbols.

In fact, the Rolex President Day-Date Gold is one of the most iconic editions of the collection. But it might not be a yellow gold watch that you would like to wear every day.

Thus, we have called attention to the Day-Date reference 118139 in this list of casual Rolex timepieces.

  • The watch is made up of 18ct white gold.
  • What boosts its elegant grace is the leather bracelet. However, it makes the watch pretty more comfortable to wear regularly.
  • Interestingly, the Oyster case and the scratch-resistant sapphire affix its label as a “contemporary Rolex”.

The watch is also water-resistant up to 100m. Moreover, the watch runs on the self-winding Calibre 3155 movement.

Rolex Air-King Reference 5500

With a simplistic design, durable steel polish and self-winding movement, the Air-King 5500 has all characteristics required to be an ideal casual watch.

The watch features a 34mm case that ensures comfortable wear on the wrist.

And the signature Rolex coronet set at the 12-hour position on the dial creates a subtle statement.

sell a rolex

Rolex Oyster Perpetual Reference 114300

The Rolex Oyster Perpetual has enjoyed one of the longest production runs.

The watch houses a perpetual movement that is equipped with the brand’s patented self-winding functionality.

  • However, it comes with an Oyster case, making the contemporary references water-resistant up to 100m.
  • The Oyster Perpetual 114300 features an elegant style, time-only legible dial and a smooth bezel.
  • Thanks to its minimalistic approach, the watch is a perfect casual Rolex to strap your wrist every day.

However, Rolex offers the model in different dial colour options to choose from, including a classic white dial and a vibrant red grape-toned dial.

The reference 114300 measures a 39mm case. Interestingly, it is the largest case size option available today in the Oyster Perpetual collection.

Rolex GMT-Master II Reference 116710

No doubt, the Rolex GMT-Master II is today one of the most coveted tool models in the brand’s catalogue.

If you consider its historical significance and top-notch functionalities, you cannot go wrong a Rolex GMT-Master II watch.

However, the specific model that we would highlight for this list of casual Rolex watches for men is the GMT-Master II 116710.

  • The watch flaunts an Oystersteel case, a black ceramic bezel, a black dial and a scratch-resistant sapphire crystal.
  • Rolex equipped the reference 116710 with the Triplock crown to improve its water-resistant ability.

Moreover, the bezel features a ceramic insert, offering resistant to corrosion, fading and scratches.

Rolex Submariner Reference 16610

The Submariner is ideally the most recognised Rolex model in the world. Those who aren’t still aware might be interested to know why Rolex Submariner is so popular. These watches are one of the most demanding Rolex watches for men.

The Rolex Submariner is available in a wide array of dial, bezel and metal options. However, the classic steel version with black dial and bezel yet remains the most coveted.

  • The Submariner reference 16610 features a date window, an alluring luminescent display on the black dial, and a scratch-resistant sapphire crystal.
  • Moreover, a durable, self-winding Calibre 3135 movement powers the watch.
  • Also, it can reach up to a depth of 1,000ft underwater.

Thus, when it comes to casual Rolex watches, the Submariner Reference 16610 is a common choice.

Want to sell Rolex watches in London?

For those who are looking to sell Rolex watches in London for the best price, get in touch with the trusted watch buyers at The Luxury Hut.

Fill up a simple online form, providing all the details of your Rolex watch and receive a free competitive quote shortly.

The Luxury Hut offers a quick and secure way to sell Rolex both online and via appointment.

Thus, you can also call on 0207 242 9160 to book an appointment and visit our office in Hatton Garden, London with your asset.

We will assess your watch precisely and make you a final offer on the spot. Accept and get paid instantly.

Also Read: ‘How & When’ You Should Service Your Rolex Watch?

4 Rolex Watches to Consider This Valentine’s Day to express your Love in a Unique Way

February 12th, 2019

February is here and Valentine’s Day is simply around the corner. Love is a beautiful adventure, and it deserves to be celebrated. While love is already in the air for some people, you may find it exhausting to find the perfect gift for your significant other. Although a small gesture is enough to express your eternal love, why not you go for a luxury present this year to convey your feelings?

Rolex Watches

This Valentine’s day, commemorate the season of love with The Luxury Hut and honour your loved one with a gift that she/he will truly cherish for a lifetime – a Rolex watch! To make the process simple, here we have assembled five beautiful Rolex watches that would make the perfect gifts for your beloved Valentine!

1.  Rolex Datejust

Ideally, Rolex Datejust watches are the brand’s most popular and versatile collection that comes with a plethora of dial materials, sizes, metals and colour combinations.

The Rolex Datejust 116233 flaunts the hallmarks of a classic Rolex watch with steel and yellow gold two-tone case and bracelet, yellow gold bezel along with gold Roman numerals and hands on an original Rolex white dial.

However, white gold and diamonds are indeed a good choice for a ladies’ Rolex. This 28mm Rolex Ladies Datejust 279174 integrates the strength of stainless steel and sparkle of diamonds to be an exquisite and functional watch. The watch features the white gold serrated bezel that contrasts well with the original Rolex Dark Grey diamond dial and on the matching Jubilee bracelet.

2.  Rolex Submariner

submariner watch for valentine

Does your partner lean towards a more sporty style? If yes, then you cannot certainly go wrong with a bi-metal Rolex Submariner.

Rolex is well-known for its famous signature sports models, and the Submariner is the quintessential divers’ watch that possesses a history stretching back to 1950s. With 40mm steel case, gold & blue bezel on matching steel and gold oyster bracelet, and original blue Rolex dial, this Submariner Ref 16613 bears an outstanding masculine appeal that will never let you look out of place.

Learn more the Rolex Submariner 16613.

3.  Rolex GMT-Master II

rolex gmt master for valentine

Originally manufactured for aeroplane pilots, Rolex GMT-Master is one of the most coveted watches in the world. And, one of the most sought-after models of all time is the Rolex GMT-Master II 16710 with two-tone ceramic bezel in black and red.

Nicknamed as ‘COKE’, this watch features black stick dial with the larger luminous display, bi-directional rotating bezel in stainless steel, and Oyster bracelet. This 40mm steel case watch is also characterised by applied hour markers and a colourful GMT hand on the dial to match the red insert on the bezel.

Learn more about the Rolex GMT-Master II 16710

4.  Rolex Yacht-Master

rolex for valentine

It would ideally take a long time to find a watch more elegant and classic than the mid-size Rolex Yacht-Master R68628 in 18ct yellow gold. With a classic blue dial topped with luminescent hands, the watch creates a statement look that will mesmerise everyone in the room.

The yellow gold Oyster bracelet secured by Fold clasp is exquisitely accented with a yellow gold rotating bezel. Besides offering a stylish look, the Yacht-Master R68628 boasts a scratch-resistant sapphire crystal, Quick-set movement and a 35mm stainless steel Oyster case that will flatter the wrists of both men and women. The watch comes with Original Wooden Rolex Box, Rolex warranty papers and more.

Learn more about the Rolex Yacht-Master R68628.

So, we ensure this Valentine’s Day will be the one that you and your significant other will cherish forever. Just make your Valentine’s dreams come true with a classic yet luxurious Rolex watch from The Luxury Hut. If you are still looking for the perfect gift for your lover, explore our extensive collection of Rolex watches that may serve as a unique token of your relentless love. Hurry up! Get your shopping done soon so that you can relish each other’s company utmost on that special day.

Also Read: How to sell a watch for instant cash?

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