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Category: A Lange & Sohne

Why Are Luxury Watch Brands Growing In Demand?

March 17th, 2022

The demand for luxury watches is at an all-time high! For some, the craze for luxury watch brands like Rolex, Audemars Piguet, and Patek Philippe started during the COVID-19 pandemic when the young generation couldn’t travel abroad.

According to watch specialist Vincent Wong, there has been a steady rise in demand for such luxurious timepieces since the first lockdown in 2020. Due to the global pandemic, foreign currencies have become unstable. As a result, the young ones are now investing in luxury watches with the saved money.

luxury watch brands

Wong added that the value of luxury watch brands like Rolex, AP, and Patek has significantly increased in the past few years. The watches make for a more secure expenditure than any other overseas travel. Moreover, the value of the watch brands like Rolex and others is recognised globally. This means, if ever a person intends to sell Rolex watches in the future, they can easily expect to fetch an increased resale value!

Depending on the Rolex, Patek Philippe, and Audemars Piguet models, the resale value of the watches can go up to 50%-120%. Moreover, some buyers are willing to offer almost double the retail price for a Rolex. Hence, it is only wise to invest in luxury watch brands in such a scenario.

But why are the prices rising so rapidly?

1. Brand Value

First and foremost, luxury watches like Rolex, Patek Philippe, or Audemars Piguet symbolise success. All three watch brands are famous for their quality, prestige, and reliability. Moreover, in recent times, luxury watches have become synonymous with class. As a result, more and more people are interested in owning one from the retail or the pre-owned market.

2. Supply & Demand

The value of a commodity greatly depends on its demand and supply chain. When you own a luxury watch, your ability to sell the luxury watch is greatly dependent on its market value. Few watches are more in demand than the others. This could be due to several factors.

So, depending on the watch model you own or plan to buy, the resale value will fluctuate. Rolex is very attractive and popular in the watch market. It is also the best luxury watch brand regarding resale value.

Patek and AP are great choices too! If you own a rare model or the production numbers for a specific model are low, then there are high chances that its value will steadily increase.

Few such watches are

» Rolex Models:

  • Submariner
  • Daytona

» Patek Philippe Models:

  • Nautilus
  • Calatrava

» Audemars Piguet Models:

  • Royal Oak
  • Royal Oak Offshores

You must be thinking: Should I buy a Rolex, Patek Philippe or Audemars Piguet Watch?

Going with the current trend, investing in any three brands will yield you a higher resale value.

6 factors that will make it easier for you to choose are:

1. Budget

All the 3 brands are expensive. To simplify it, Rolex has a lower entry point than the rest but enjoys a higher resale value in the pre-owned market. You can always sell Rolex watches at a handsome value to some reliable watch buyers in London.

2. Resale Value

Many people like to buy a luxury watch, only to sell it for the same or a slightly higher price. If you want to do that too, you must invest in a watch with a good resale value (names mentioned above). While AP & Patek are good investment watches, Rolex is the best!

In 2022, the prices of Rolex have escalated, making it even more profitable for the people planning to sell Rolex in the pre-owned market.

3. Brand Recognition

We all can agree that the three watch brands are equally prestigious. But for an average man, Rolex is the king! Everyone knows and loves Rolex, don’t they? On the other hand, AP and Patek could command respect.

4. Craftsmanship

Rolex, AP, and Patek Philippe are all horology greats. If you want a watch that sports some of the best complications and movements, AP & Patek would be your choice. Rolex emphasises creating watches that have specific purposes.

5. History

All three watch brands have a great history. Rolex, came out in 1905, Patek Philippe in 1839, and Audemars Piguet in 1875. However, when you look at the watch history, Rolex has made the most significant impact, which the other two brands cannot compete with.

6. Target Market

AP and Patek Philippe watches target the elites of the society. On the other hand, Rolex is for the high-income, working individuals of any age. You can achieve a Rolex at some point, and it is also a worthwhile investment choice, and you can avail of them in a variety of styles.

But, AP & Patek lack this kind of variety and are exceptionally high priced.

CONCLUSION

As the passion for luxury watches increases globally, more and more people are inclined to invest in luxury watches than ever before. With supply so low at retail, it is unlikely that brands will offer any discount. Brands like Rolex, Audemars Piguet, and Patek Philippe are now selling on the pre-owned market for over their retail values.

Thankfully, this situation isn’t likely to end anytime soon. So, if you plan to invest now in Rolex, for instance, expect to fetch a whooping amount when you sell your Rolex watches in the pre-owned market.

This holds true for the other two brands as well.

How To Check The Authenticity of A. Lange & Sohne Watch?

March 4th, 2022

From the start, A. Lange & Sohne positioned itself as a reputed brand with its watches and pricing directed to the highest class of people. This included selected retailers globally, increasing the brand’s recognition immensely.

As one of the top-shelf watch manufacturers, famed for their exquisite watch finishing and architecture, A. Lange & Sohne proudly counts itself as one of the best chronographs in the world, offering a high resale value in the secondary market. The pre-owned market is getting stronger, and if you happen to own one already, perhaps it is the best time to earn a fortune by selling A. Lange & Sohne watches.

But one must remember that with fame comes the fear of counterfeit!

verify the authenticity of a lange and sohne watch

Even though the brand creates impressively complex watches, many fake timepieces are circulating in the market. So, if you intend to purchase one or already possess one, we suggest verifying its authenticity to spare disappointment.

9 quick tips to spot a ‘FAKE’ A. Lange & Sohne Watch

  1. Quality Check!

As said, A. Lange & Sohne maintains a strict standard for manufacturing their timepieces. The brand uses premium and high-quality materials to curate its watches, making it difficult for counterfeiters to copy.

After several inspection stages, the watches leave the manufacturing unit; therefore, a forger’s simple mistakes and shortcuts stand vividly against a genuine A. Lange & Sohne watch. You can easily differentiate between a real & a fake one by only looking at the design specifications.

  1. Feels Heavy?

Firstly, a genuine A. Lange & Sohne watch will feel heavy on your wrist. As the brand uses only expensive metals and high-quality materials to create the timepieces, the watch feels heavy due to its weight.

Meanwhile, a fake one that comprises inexpensive metals and lightweight elements will feel lightly weighted on your hand.

Also Read: How to Verify the Authenticity of a Patek Philippe Watch?

  1. Do Some Spelling Check

A luxury watch brand like A. Lange & Sohne will surely not make careless mistakes on their watches. Hence, inspect all the minor engravings on the watch and check for messy texts or spelling errors. If you see either, be assured that it’s a fake!

  1. Is it glued?

Remember, A. Lange & Sohne never use adhesive or glue on their watches. So, if you spot any such residue on your watch, it’s surely a forged one.

  1. What’s the Shape?

In case you’re shopping online, check the details carefully. Go through all the images and check if the watch’s hands and minute markers are similar or different. A fake A. Lange & Sohne watch’s design will be different from an authentic one.

  1. Luminosity

Most of the A. Lange & Sohne timepieces use a material called Luminova that makes the hands and dial glow, further allowing the wearer to see the time in the darkness better. On the other hand, the replica A. Lange & Sohne watches use a poor quality luminous material. Hence, the forged watches won’t glow as brightly as the genuine ones.

It is also possible that the fake A. Lange & Sohne watches do not have any luminous material at all!

Quick Tip: Use a flashlight to charge your watch and check the dial’s brightness in the dark.

  1. Stop at the RED Flags

Before you purchase from a random seller’s site, you must conduct some research about the online seller. Check the following points to make an informed decision.

  • Confirm the seller’s location
  • Check the ‘About Us’ page
  • What are the Terms & Conditions?
  • Does it have Error 404/ Dead pages?
  • Check the seller reviews across various forums
  1. Check the Prices

You may be all delighted to get a brand like A. Lange & Sohne at a lesser cost. But wait a minute! Did you just grab a fake watch? Sometimes you may come across a seller website that appears legitimate with jaw-dropping prices for an A. Lange & Sohne watch.

Replica models are indeed lower in price. So, avoid running into low-money deals to repent later. One of the best ways to avoid getting tricked is to hold good knowledge about A. Lange & Sohne’s market value and the model you intend to purchase.

This way, you can avoid any forgers trying to quote an incorrect price to sell fake A. Lange & Sohne watches.

  1. Ask an Expert!

Well, the best way to know if your A. Lange & Sohne timepiece is fake or genuine is to visit an expert. A professional watch dealer can give you a detailed sneak-peek into your watch’s configuration. They will carefully assess every small detail about the watch to reassure its genuinity.

Those who want to sell A. Lange & Sohne watches, how do you know the resale value of your watch? We suggest visiting a reliable watch buyer in London to find out your A. Lange & Sohne watch’s accurate value.

The experts at The Luxury Hut bring over 40 years of combined experience in the niche field to offer the best competitive price for your A. Lange & Sohne timepiece. Rely on their expertise and wealth of knowledge to sell your A. Lange & Sohne watch for the best price!

Start by getting an INSTANT free quote for your watch today!

Also Read: How to Verify The Authenticity of An Audemars Piguet Watch?

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